Jaden Social Introduces Artist & Label Marketing Division

Jaden Social Introduces Artist & Label Marketing Division

Jaden Social is excited to extend their suite of agency services to include Artist & Label Marketing under a new division that includes album and tour marketing, publicity, radio promotions, D2F/e-Commerce, influencer outreach, brand partnerships and creative services for artists and labels.

Alli Hodge
Posted by Alli Hodge

Jaden Social is already Australia’s premier Digital Agency for the music and entertainment industry, positioning its new Artist & Label Marketing offering as a unique digital-first alternative for artists and labels with existing distribution.

Since 2011, Jaden Social has managed social media campaigns for artists as diverse as Sheppard, Keith Urban, Reece Mastin and Tigerlilly, to The Superjesus, Human Nature, The Griswolds, and Jimmy Barnes. Jaden Social has also delivered digital marketing campaigns and strategic support for labels including Sony, Universal, Liberation, Ministry of Sound, ABC Music and Chugg Music.

Most recently, Jaden Social facilitated a global-first partnership with Twitter and KIIS 1065’s Kyle & Jackie O Show, which saw pop star Reece Mastin exclusively preview his new album ‘Change Colours’ on Twitter, allowing fans to choose the first official single. The campaign was a finalist in the 2016 Mumbrella Awards for Social Idea of the Year and resulted in a #12 debut ARIA Albums Chart.

Another original activation was ‘Join The Love Army’, a guerrilla campaign for Melbourne rockers Dallas Frasca, which saw the band achieve their first Top 30 appearance on the ARIA Albums Chart for  ‘Love Army’.

Jaden Social also welcomes Alli Hodge as its head of artist and label marketing, effective immediately, who brings with her 12 years of industry experience in Australia and the UK. Alli will be responsible for developing the agency’s long-term relationships with artists, managers, labels, promoters, and the wider music industry.

On the new role, Hodge said, “I’m excited about bringing broader artist marketing to Jaden Social’s already innovative offering. The team here are forward-thinking, driven and have already established themselves as the best in the biz when it comes to social media and digital marketing for the music industry.

“By introducing Artist & Label Marketing, we’re able to go beyond just digital, and bring compelling real-world campaigns to life for artists and labels, while continuing great work with our existing clients.”

Hodge was previously Marketing Manger at Social Family Records, which has released ten Top 40 albums over the past two years.