Jackie O’s Sick Feeling About Potential Media Reaction After Ratings Prank

Jackie O’s Sick Feeling About Potential Media Reaction After Ratings Prank
SHARE
THIS



When program director Derek Bargwanna walked into the studio room of Kyle & Jackie O with a pale face and told them they’d dropped massively in yesterday’s radio ratings and Rove & Sam of rival brekkie show had beaten them, the radio veterans were stunned.

It was all a ruse however as the duo on the Australian Radio Network’s KIIS1065 remained the number one FM brekkie show in Sydney. Rove & Sam on competitor show 2DayFM however did increase their share by 0.3 to 3.3. Kyle & Jackie O dropped 1.4 to a 9.9 share.

Reminiscing on the prank during this morning’s show, Jackie Henderson said when she believed they’d dropped below Rove & Sam she felt sick and worried about the copping they were going to get from the media.

Bargwanna, affectionately nicknamed DB, brings the news every six to eight weeks to the network.

“He played a bit of a prank on us yesterday,” said Henderson on-air this morning. “He had bad news that we’ve been beaten by Rove & Sam, that we’d gone down dramatically. He was pale as a ghost and he was shaking.” Henderson said she believed him because “he can’t be that good of an actor”.

The duo replayed the moment on-air this morning. Henderson swore and the astonishment was evident in Sandilands’ voice.

“Rove & Sam have beaten us?” questioned Henderson. “It’s fucking crazy. It makes you feel sick.”

And then Sandilands said Henderson started to get very worried about what the media was going to say about it. “They’d have a field day!” she said. “They’re going to crucify us. This is going to be the worst day ever.”

In hindsight, Sandilands said he felt something was amiss, that it couldn’t have been true.

Still, no FM show has yet to beat the radio veteran that is Alan Jones from Macquarie Media Limited, on 2GB. And ABC’s breakfast show also beat out Kyle & Jackie O. See the ratings here.

 

Latest News

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great
  • Marketing

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great

Insight and strategy consultancy The Leading Edge has conducted research into what makes a brand great. In partnership with its sister Enero group agencies Hotwire and Orchard, the report identifies five specific roads that take brands from good to great to greatness. The findings reveal that brands which encompass greatness have five distinct qualities: passionate vision, a sense […]

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
  • Campaigns

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation

Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic. A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental […]

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]