“I’ve Made A career Out Of Disruption”: Pandora MD, Jane Huxley

May 2013. Sydney. Jane Huxley, Managing Director, Australia & New Zealand, Pandora. (www.milestonesphotography.com.au)
SHARE
THIS



Pandora managing director is one of Australia’s top powerhouses when it comes to digital, and she says has been always been disruptive, even as a child.

With a TMT background – technology, media, telco ­– Huxley held senior positions at Microsoft and Vodafone before becoming the CEO and publisher of Fairfax Digital in 2010.

Two years later she joined internet radio company Pandora and in an interview with B&T she explains how she loves being disruptive.

“I’ve made a career out of it,” says Huxley. “At Fairfax Digital we disrupted ourselves from within the organization and at Microsoft, what we were disrupting there was this sense of IBM mainframes and very big, very expensive computers. Our dream at that time in the early 90s was to have a computer on every desk and in every home. That was the mission of the company and we weren’t sure if we could achieve it – it was a big dream at the time – but of course now we’re carrying around six computers on our bodies.”

Speaking of the early days, Huxley, who was at Microsoft for 16 years before joining Vodafone, says there was always going to be a time when the media and technology industries collided. “Really, disruptive started out at Microsoft,” she added, “being a challenger brand in every product line and in wanting to disrupt those big giants of industry. I went to Vodafone and the disruption there was really all about two things; it was all about disrupting landlines, cutting the cord, moving people over to mobile.

“But it was also about disrupting the content industry, because just being able to make a phone call was not going to be enough to get people to cut the landlines. They were the early days of content, and walled gardens, and those kinds of things on mobile. We were trying to disrupt a really traditional industry.”

Huxley moved to Fairfax as the general manager of media in 2008 and says that she didn’t particularly plan the move in as much as “landed”.

“I got in through the side-door of technology,” she said. “I just kind of landed. I seemed to be talking about media more than anything else and although my career wasn’t planned that way, technology led me into telco, and that led me into the media industry which was really true Fairfax, i.e content pushed out by technology platforms, and moving towards mobile.”

In what was an unusual move then, Huxley’s role at Fairfax was to oversee the digital side of the business and disrupt print, but to do it from within the organisation.

“That was a different perspective,” she explained. “You are disrupting your own business model. We were disrupting print. We were disrupting consumption. We were disrupting time of day, format and even journalism, in a sense. And now here I am at Pandora, and of course our role here is to disrupt traditional radio. I feel like I was always meant to be in the place that I am right now.”

Ironically, laughed Huxley, even her school reports labelled her “disruptive,” and she joked that at least she’s only now putting it to good use. The mother-of-two has been asked to do a presentation at her old school during assembly.

“I said to them, ‘I’d love to come, but can I bring my mother?’” she said. “They said yes so I joked, ‘fantastic, because she has never gone into that school without having to get me out of the principal’s office.’ Finally she gets to walk through those school gates with her head held high 25 years later!”

Huxley will be one of the chief speakers at Daze of Disruption in Sydney next Monday and Tuesday the 18th and 19th of May. She is doing her presentation on Tuesday.

 

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]