IVE Group Acquisition Creates Australia’s First Omni-Channel Communications Provider

IVE Group Acquisition Creates Australia’s First Omni-Channel Communications Provider

IVE Group has executed a heads of agreement to acquire Melbourne and Sydney based digital and direct marketing agency Digital Logic Marketing Solutions.

Yolande Abeling
Posted by Yolande Abeling

The acquisition underpins IVE’s strategy to provide market leading innovation to their clients through integrated communications across print and digital channels.

Building on the creative and digital service offering of the Kalido division, the purchase introduces exciting enterprise wide marketing automation capability that will provide their clients with the most advanced and effective multi-channel marketing and digital transformation services available.

Digital Logic is a market leader in the automated delivery of dynamic, highly relevant, data driven 1:1 multi-channel customer communications.

As a Platinum Partner of Salesforce Marketing Cloud, Digital Logic’s clients can seamlessly access a broad range of solutions including personalised email, mobile, social, web, video and print media through a central platform to improve engagement and develop valued, long-lasting customer relationships.

As the only Australian member of the Salesforce developer community, Digital Logic also recently released Printid, the world’s first dynamic direct mail app, which operates directly from the Salesforce Marketing Cloud. Printid securely delivers direct mail from desktop to press in minutes as part of the customer journey.

IVE is committed to the Digital Logic business and will work with CEO Paul McGarity and other key staff to continue operating business as usual without disruption to clients and partners.

Kalido CEO Joel Norton said, “The acquisition of Digital Logic further enhances the work we’re already undertaking with our clients around digital transformation. Digital Logic are experts in developing effective lifecycle customer journeys, and deploying marketing automation to deliver  highly personalised and targeted communications – an offering that is perfectly suited to our diverse client base.”

Digital Logic CEO Paul McGarity added, “Progressive clients are keen to integrate channel management to improve efficiencies and allow more effective, accountable communications with their customers – through their channel of choice.”

“Now this capability will reside in one group for the first time with the ability to fast-track best practice lifecycle campaigns through Salesforce Marketing Cloud.  We are excited about becoming part of the IVE team, where the combined capabilities, knowledge and expertise of the businesses will deliver superior competitive advantage to our clients.”

IVE Group MD said Warwick Hay, “Digital Logic shares our vision of delivering highly effective, multi-channel communications, which leverage the power of print as well as taking advantage of digital in a fully integrated and seamless environment. The Digital Logic team will be a fantastic addition to Kalido and the IVE Group more broadly.”