It’s BCM’s Steve Mair With An Inability To Choose A Favourite Cheese!

It’s BCM’s Steve Mair With An Inability To Choose A Favourite Cheese!
SHARE
THIS



If he did adult films, his name would be Hamish Parsonage. And will often be found with a beer in hand as soon as the hour of socially-acceptable-drinking time ticks over. We chat with Steve Mair, digital creative director at Queensland agency BCM.

What’s your backstory? (The non-LinkedIn one)

I was born on the 28th of Augu… Oh. Sorry. Not that far back. My unhealthy obsession with advertising started straight after school. The neon glow of the most creative square mile in the world drew me in. Soho. Both my creative muse, mistress and a gutter to rest my head. I couldn’t get enough. It was intoxicating. By the late 90’s I was seduced by the new frontier of digital. I studied at London College of Communication. It was rather pointless, the industry was moving too fast for traditional education, so I taught myself how to design for the internet. Next came something I hadn’t expected. I met a girl. She told me she was from Australia. We hooked up (we are now married with two maniacal kids!). My love affair with Soho came to an end. Dear Soho, our time together was both sweet and sour, I’ll see you again sometime. Australia was a new opportunity. The digital space was exploding and my travels led me to BCM where I am now the Digital CD and ridiculously excited about what each day brings in the digital space and how we can use it to connect with the most emotional of species. People.

If you weren’t doing this job, what would you be doing?

Do you know what, unless it’s competing for a place in the Arsenal midfield, I really couldn’t think of anything else I’d want to do. I love seeing an industry of very clever folk solving business and social problems big and small. Cop out. Sorry.

What’s your ultimate career goal?

To compete for a place in the Arsenal midfield.

Favourite piece of work you’ve done/worked on?

Really too many to count. It’s like being asked if you like your mum or your dad better. All I will say, is working with forward-thinking clients, who are as excited as we are about pushing boundaries results in work that everyone is excited to be a part of. If you pushed me for one, our recent VR project with the Queensland University of Technology was a standout.

What’s been your most challenging career moment?

Wondering what the Land of Oz held for me when I left my beloved Soho. Moving from the capital of everything, to Brisbane, which in 2004 was perceived as a big country town. I shouldn’t have worried, Brissy has been good to me and it is evolving nicely towards the creative powerhouse that it always had the potential to do.

What would you change about the industry? 

That’s tough. There are many, many things that I think would make our industry a better place. Some more than likely not publishable! One thing I will say is that our industry moves at such pace, in particular technology and there is sometimes the tendency to let technology drive the idea. It’s wrong on so many levels. Ideas come from insights, understanding who the consumer and the blood sweat and tears of a creative mind. Technology is part of the equation, it enables us to deliver these ideas in a clever, creative, new or engaging way, but it is not the idea per se. Perhaps we should have our own formula. That way people might stop f-ing with it. (I + U + C) x T = Idea

What piece of advice you’d give your younger self?

Less gutter, more code. My coding skills are in the region of little to f-all. I’m glad to see it is firmly on the federal (and opposition) government’s agenda for all our kids to be able to code. By god, if our kids are going to learn a language, let it be code – it’s easily as sexy as French!

What’s your quirkiest attribute?

I often find myself in my own little musical, it’s called Steve: Sing it while you wing it!

 If you could be Prime Minister for a week, what would you do?

Install a boxing ring for use during question time. Might as well add to the entertainment, because very little else comes out of those sessions. Oh, and I’m pretty sure you’ll be able to take a punt on the winner. Would be un-Australian not to.

What’s your favourite kind of cheese?

How long have you got…

Tea or coffee?

Depends on the hour of the day, and whether it’s socially acceptable to be drinking a beer at that point or not.

 

Latest News

Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine