Italian Men’s Fashion Mag ICON Set For Aussie Launch

Italian Men’s Fashion Mag ICON Set For Aussie Launch
SHARE
THIS



Italian men’s fashion magazine ICON has launched the inaugural English version of the brand as part of the Grace Publishing stable, home to GRAZIA Australia.

ICON will launch digital first in April with its biannual luxury print editions following in October.

Grace’s general manager, Marne Schwartz, said it feels the time is right to introduce a new male offer-ing into the Australian market: “No brand can rely on two season collections a year to stay relevant, especially with our attention spans these days. Popular culture, garage designs and Instagram are showcasing gender neutral silhouettes, styles and trends on the daily.
The regressive delineation of womenswear vs menswear is thinning and ICON’s role is to continue to drive the menswear culture forward at this pace with best in class content and experiences, unique to this market.”

ICON’s team sees stylist aficionado Kim Payne at the helm as fashion director. Payne said: “Never has there been a greater requirement to address the questions men ask about the quality and heritage of brands. ICON will bring adventure and emotion to engage Australia to dress responsibly, whether it be a chunky set of sneakers or suit made to measure.”

ICON channels will incorporate the interests of the modern man and include fashion, travel, design, motor, lifestyle, and people and society – topics and icons that men inspire and relate to, especially on digital platforms. Joining the team as exclusive contributors operating their own channels within ICON are high-profile content creators Roberto Malizia, Jono Castano and The Hounds. The collaboration sees ICON driving a new visibility in menswear and the way in which men want to discover, digest and act on this information. From the urban under- ground to Pitti Uomo, ICON has it covered.

Please login with linkedin to comment

Grace Publishing icon

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]