A fresh deck can really improve your life, and it doesn’t have to be hard work. That’s the message from Cabot’s, in its latest Aquadeck campaign via Isobar.
Cabot’s Aqaudeck is easy to use and full of benefits that will have you enjoying deck life in no time. The Improve your Deck Life campaign dramatises these benefits, and the instant gratification they give you, by parodying the type of advertising that does it best – late night infomercials.
Isobar executive creative director, Dave Budge said, “Cabot’s have a great brand personality and that gave us the freedom to have a bit of fun, with a simple message of getting outside and fixing your deck.”
Improve your Deck Life includes a hero video, content calendar and the infomercial must have, a 1800 number.
Like all good late-night TV, there’s also a bonus offer for one lucky viewer: Cabot’s are giving away the ultimate deck accessory – a jacuzzi!
Luke Falkland-Brown – Copywriter
Holly Langford – Senior Art Director
Rob Barnett – Creative Director
Christina Remnant – Video Producer
Sam Chappell – Account Manager
Alice Green – Strategic Planner