Vehicle brand Chevrolet has partnered with digital marketing agency Isobar, to create ‘CoDriver’, a virtual reality platform that rethinks the traditional automotive retail experience.
CoDriver combines a range of immersive technology never seen before, where passengers take a seat in a specially fitted vehicle and are transported to a real life environment to experience the vehicle’s capabilities in unprecedented detail.
The experience combines Oculus Rift DK2 with both CGI and purpose shot 360 degree 12K resolution video footage, with 3D positional sound recording and in-car vibration simulation, all enabled by mounting a Chevrolet Colorado with a range of the latest technology.
When combined, the passenger experiences a drive like no other through sight, sound and touch.
Konrad Spilva, managing director, Isobar Australia, said: “GM are constantly challenging us to find innovative ways to give car buyers a better experience when researching and buying a car.”
Created for the launch of the new Chevrolet Colorado High Country pickup truck, ‘The Delivery’ is the first CoDriver experience to debut. Passengers are virtually transported to the adventurous terrain of New Zealand and cast in the role of CoDriver for the ultimate off-road adventure. The drive sees them navigate rugged terrain and river crossings on a mysterious mission.
Dave Budge, executive creative director, Isobar Australia, said: “We tried to create an experience that would transport people into another world that extends on the dealership environment.”
Following their off road adventure, passengers will be able to share their experience across social media.
Chevrolet unveiled the first ‘CoDriver’ pilot at the 36th Bangkok International Motor Show from Wednesday March 25 to Sunday April 5, 2015.
Agency: Isobar Australia
Client: Chevrolet Colorado
Executive Creative Director: Dave Budge
Creative Director: Brett White
Executive Producer: Kara Bombell
Senior Art Director: Darragh O’Connell
Interface Design: Pascal Van Der Haar
Senior Writer: Michael Punton
3D Modelling & Animation: Aron Tardini
2D Animation: Ash Curkpatrick
Director of Mobile & Innovation: Erik Hallander
Lead Developer: Anton Wintergerst
Social Developer: Andrew Bednarz
Onsite Developer: Lauren Grimes
Video Production: Two Bearded Men/The Storylab
Director: Dave Budge
Producer: Marteen Burger
Line Producer: Toby Crawford
Director of Photography: Tim Pierce
Aerial Director of Photography: Nathan Kaso
Thailand Activation Agency: Pico