Isentia Slams Meltwater For “Very Misleading” Statement Around Court Ruling

Isentia Slams Meltwater For “Very Misleading” Statement Around Court Ruling
SHARE
THIS



Media intelligence provider Isentia has fired back at Meltwater over a statement it made about their current court battle, saying the orders for injunctions against the SaaS provider remain in place.

Isentia announced on Friday that it had gained a court order restraining Meltwater from supplying its customers with content such as TV clips and press clippings from Isentia.

This came after Isentia made an application to the Federal Court seeking urgent injunctions to restrain Meltwater from using its content alleging that Meltwater’s managing director and his wife had breached contracts with Isentia for media intelligence services.

However, a statement by Meltwater on Friday indicated that Isentia had lost its injunction application against its rival.

Isentia has responded to Meltwater’s statement with one of its own, claiming that the orders for injunctions remain in place, and that its attempt to reframe this one ruling as an overall success in the interlocutory application is “very misleading”.

Here’s the statement in full:

The orders for injunctions that prevent Meltwater’s ongoing “free ride” on Isentia’s systems and supplied content, and to which Meltwater submitted, remain in place.

Therefore, Isentia was successful in its interlocutory application for those orders and in seeking an order that all evidence be preserved and not destroyed by Meltwater pending a final hearing of the claims. Any suggestion by Meltwater to the contrary is deliberately misleading.

In the hearing on Friday 24 June, Justice Jagot ordered Meltwater to file a defence within 28 days and that the matter be relisted for directions after that time. Justice Jagot declined to make a further order that would require Meltwater to put on an affidavit detailing, amongst other things, all Isentia accounts used by Meltwater and material supplied to its clients.

Isentia had sought this information now as it would have assisted in Isentia’s understanding of the full extent of Meltwater’s conduct. Meltwater argued that this order would require Meltwater to file an affidavit “confessing to its alleged wrongdoing”, and it was premature as this material would need to be produced through discovery in due course.

Her Honour decided against making the order on the understanding that Meltwater would not resist production of the information sought about Isentia’s accounts through discovery. As the order for affidavits was not made, her Honour awarded the costs of that day’s short hearing (only) to Meltwater.

To try to reframe this one ruling as an overall success in the interlocutory application is very misleading. It is also incorrect for Meltwater to suggest that her Honour ordered Isentia to pay Meltwater’s costs in defending the injunction, an injunction to which Meltwater actually submitted. Meltwater’s readiness to consent to the injunction speaks volumes.

The fact remains Meltwater is presently restrained by orders from misusing Isentia’s accounts to supply content to its own clients, and is also under orders from the court to preserve all evidence of its wrongdoing.

Prior to the hearing, the third respondent, Ms Singh filed an affidavit explaining she had no knowledge of the Isentia account in her name, or of any activity on that account. Her husband, who identifies himself as the managing director of Meltwater News, did not file an affidavit explaining why a false account had been set up in his wife’s name or identify the person/s responsible for using this account for Meltwater’s clients. On the basis that Ms Singh has given sworn evidence she was not involved, Isentia will consider discontinuing the claims against her.

 

Latest News

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]