Media intelligence company, Isentia, has named former global CEO of Newton Media Group, Petra Masinova, as Global Director of Strategic Partnerships.
Commencing in February 2017, Masinova brings almost two decades of media, technology and government experience to the newly created role, and will focus on expanding new and existing client relationships across Asia Pacific, North America and Europe.
This includes tailoring solutions for clients across Isentia’s unique media intelligence, insight and content marketing service offering to help address the challenging media landscape.
“I am excited to join Isentia at a time when media intelligence is critical for businesses. Looking ahead in 2017, my priority will be on deepening our engagement with clients across the globe to provide more tailored, smarter and integrated solutions.
“As one of the world’s leading media intelligence companies, with a remarkable growth history, I’ve admired Isentia’s ability to stay at the forefront of emerging technology for some time, and I am deeply impressed with how the company empowers staff to constantly innovate in order to meet the evolving needs of clients. The opportunity to connect clients with motivated experts who are passionate about making brands matter – truly matter – was too good to pass.”
Masinova joins Isentia after more than two years as Newton Media Group’s global CEO and brings a wealth of media and technology industry leadership experience, having previously been the CEO of McCann Prague and Head of Communication for Central & Eastern Europe at BXR Group.
Sean Smith, chief executive of media intelligence at Isentia, said: “At a time where Isentia looks to grow its global footprint and provide even more opportunities for our expansive client base, having a dedicated resource focused on client outcomes is key to our service.
“Petra is a prominent force within the media intelligence industry, with a reputation for building strategic partnerships and having deep expertise in digital technology. She will lead a team of specialists to differentiate our offering, better serve our clients”.”