Isentia has announced the appointment of Jen Marshall as chief product officer, as it continues to strengthen its executive team under newly appointed CEO and managing director Ed Harrison.
Marshall will join Isentia on Monday 7 January from her current position as CEO at Brainmates, a product management training and consulting firm.
Marshall brings extensive experience from across digital, product and media segments from previous roles at Fairfax, Optus and Sky News, and will be responsible for ongoing product development and technology innovation across Isentia’s Asia Pacific markets.
The appointment of a chief product officer reflects the demand for innovation and faster, more sophisticated media intelligence tools to meet the evolving needs of Isentia’s large and diverse client base including corporate and government sectors.
Harrison aid: “Jen is a seasoned professional with deep expertise in product development and brings with her a lot of passion for delivering real value through technology and superior service.
“Her appointment comes at an important time for Isentia as we continue to put in place a strong leadership team that will be critical to our future success.
“Product development and innovation are big priorities for Isentia as we deliver to the increasingly complex needs of some of the biggest brands around Asia Pacific.”
Marshall added: “I’m excited to be joining Isentia at a time of great opportunity and change. I have great belief in the Isentia products and the powerful insights they offer and look forward to working with the team to build even more utility to serve our current and future customer needs.”