Business Insights shop IRD Group And Roy Morgan Team Up

Business Insights shop IRD Group And Roy Morgan Team Up

As part of an ongoing innovation schedule, business insights provider IRD Group has enhanced its service offering by attributing additional market research news and insights across its suite of products.

Vanessa Bernardo
Posted by Vanessa Bernardo

The new additions offer users a more 3D approach to business intelligence, better equipping them for the challenges of business development.

Driving the development is a new partnership with leading market research company Roy Morgan Research. Results from Roy Morgan’s Customer Satisfaction Awards and market research findings now sit alongside IRD’s Insights and company listings to offer a broader perspective on the company-driven insights already available.

IRD Group has also introduced Industry Snapshots, bespoke reports created by the Discovery Team, IRD’s in-house research department. These reports are exclusively available to IRD clients and provide a top-line view of industry verticals. They cover major players and brands, combining these with talking points, such as ‘trends’ and ‘emerging players’. In addition, financial insights and links to company reports are being included for the first time.

Speaking about the innovations, Matt Skinner, Managing Director, IRD Group says, “Our partnership with Roy Morgan and the introduction of the new features is a major part of our continued push to equip our clients with access to the best business intelligence available, intelligence that can transform the way they do business.”

Matt Skinner

Matt Skinner

Commenting on the partnership, Chief Executive Officer of Roy Morgan Research, Michele Levine, said, “Roy Morgan Research monitors the pulse of Australians by surveying over 50,000 consumers and 20,000 businesses each year. Roy Morgan produces summaries and highlights that will be relevant and useful to many industries and businesses. This will now be available via the IRD platform as well. This partnership highlights the role of market research in the sales process, recognizing the critical importance of understanding your market and target audience in achieving your desired results.”