IPG’s Cadreon shifts up a gear

IPG’s Cadreon shifts up a gear

IPG Mediabrands’ programmatic buying division, Cadreon, has a new managing director.

B&T Magazine
Posted by B&T Magazine

Marc Lomas (pictured), one of the original executives to start programmatic buying at IPG Mediabrands in 2009, has been appointed to lead the 35-strong division.

Henry Tajer, executive chairman for Australia and global chief operating officer, said: “Our new Australian management positions at Cadreon will set the platform locally to focus on this objective and drive efficient programmatic trading into new areas.”

Lomas said: “Programmatic buying is proving highly effective and efficient for many clients, hence its explosive growth. We have some way to go to achieve the 50% of total spend in the next three years, but we are on target.”

Succeeding Lomas as general manager of Cadreon is Jess White, who joins from Fairfax where she was data and platforms commercial manager.

Cadreon has also appointed James Wood as audience and analytics manager. He joins from Aegis Symphony Insight.