IPG Mediabrands Nabs New Global Director Of Media Intelligence Systems

IPG Mediabrands Nabs New Global Director Of Media Intelligence Systems
SHARE
THIS



IPG Mediabrands CEO, Henry Tajer, has announced the appointment of renowned media auditor, Charles Godbold, as global director, Media Intelligence Systems. Godbold will take up the new and senior global position within Mediabrands based out of London.

With the increasing automation of media trading, Mediabrands is conscious of the need to monitor and benchmark TV and digital trading in real time so that we can continue to optimise client investment.

Godbold has an enviable track record in media and in his new role will leverage on his many years of media experience to roll out the innovative benchmarking software he has developed for media rates across Mediabrands’ systems. This will ensure the most effective deals are struck and result in the best returns for clients.

Tajer commented, “Hiring someone of Charles’s calibre is undoubtedly a coup for us and his appointment brings us the dual advantage of world-class knowledge, combined with world-class benchmarking technology. This propels us forward to offer ever better solutions for our clients. His hire is the epitome of our business philosophy to place the best people in key roles to further strengthen and differentiate Mediabrands offerings in the rapidly-changing field of media. Quite simply it makes us a more dynamic organisation.”

Godbold has over 20 years’ experience in developing and implementing world class media auditing solutions in many of the world’s largest advertising markets. As well as founding his own consultancy, (Media Pilot Pty Ltd) which developed IP for media analytics, he also founded Mediasenz Pty Ltd, the only media audit company to provide a systematic and independent approach for leading advertisers internationally. Godbold’s benchmarking technology has been instrumental in setting rates and standards and allows Mediabrands to operate in the most cost-effective way for clients across traditional media and digital platforms.

Godbold commented; “I’ve always been passionate about the role of media, having worked in the media departments of leading agencies around the globe and then having had the opportunity to follow my interest by developing my own software and systems to discover the best and most innovative new approaches.  Mediabrands is certainly the right place for me to continue to develop and apply best practice techniques, with the advantage that we can seamlessly dovetail our technology with other Mediabrands innovations.”

Please login with linkedin to comment

Latest News

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine