IPG Mediabrands CEO, Henry Tajer, has announced the appointment of renowned media auditor, Charles Godbold, as global director, Media Intelligence Systems. Godbold will take up the new and senior global position within Mediabrands based out of London.
With the increasing automation of media trading, Mediabrands is conscious of the need to monitor and benchmark TV and digital trading in real time so that we can continue to optimise client investment.
Godbold has an enviable track record in media and in his new role will leverage on his many years of media experience to roll out the innovative benchmarking software he has developed for media rates across Mediabrands’ systems. This will ensure the most effective deals are struck and result in the best returns for clients.
Tajer commented, “Hiring someone of Charles’s calibre is undoubtedly a coup for us and his appointment brings us the dual advantage of world-class knowledge, combined with world-class benchmarking technology. This propels us forward to offer ever better solutions for our clients. His hire is the epitome of our business philosophy to place the best people in key roles to further strengthen and differentiate Mediabrands offerings in the rapidly-changing field of media. Quite simply it makes us a more dynamic organisation.”
Godbold has over 20 years’ experience in developing and implementing world class media auditing solutions in many of the world’s largest advertising markets. As well as founding his own consultancy, (Media Pilot Pty Ltd) which developed IP for media analytics, he also founded Mediasenz Pty Ltd, the only media audit company to provide a systematic and independent approach for leading advertisers internationally. Godbold’s benchmarking technology has been instrumental in setting rates and standards and allows Mediabrands to operate in the most cost-effective way for clients across traditional media and digital platforms.
Godbold commented; “I’ve always been passionate about the role of media, having worked in the media departments of leading agencies around the globe and then having had the opportunity to follow my interest by developing my own software and systems to discover the best and most innovative new approaches. Mediabrands is certainly the right place for me to continue to develop and apply best practice techniques, with the advantage that we can seamlessly dovetail our technology with other Mediabrands innovations.”