Introducing The Newest Agency Group: The Haus

Hand opening red curtain.
SHARE
THIS



Today sees the official launch of a new kind of independent agency group model, The Haus.

The concept, which has evolved from the former Hausmann Group, is based on creating specialist service agencies around a hub of shared deep expertise and practical support.

This model is designed to allow nascent agencies to hit the ground running by providing the support structures and specialist resource which many start-ups cannot access, giving them scale and momentum from day one.

The Haus Agencies

After two years of growth as a series of joint ventures with industry specialists, The Haus consists of five agency businesses: integrated consumer communications agency, Hausmann; specialist healthcare agency, Health Haus; brand experience and engagement marketing agency, Banter; strategic brand and reputation consultancy, Illuminate; and recently launched integrated social agency, GROUND.

In addition, the Haus also incorporates HSPR, Australia’s only PR industry initiated RTO which provides nationally recognised qualifications and professional development training.

Judi Hausmann, CEO of The Haus commented:, “This specialist hub model has worked really well for us since it began with the launch of Banter in January 2016.

“It allows us to quickly and effectively turn fresh business ideas into working reality, ensuring our group offering is always growing ahead of the pace of our clients’ needs.

“This ensures that clients are well serviced, inspired and rewarded, while enjoying new, often cross-agency, solutions to their business challenges.”

On the subject of the agency start up model she commented, “As a long-term entrepreneur, I’m a big believer in start-ups and know the resources needed to launch and quickly scale a compelling start-up agency offering are often prohibitive.

“I have never felt comfortable with the idea of selling my business so my solution was to create a model which is somewhere between an agency group and a start-up incubator, where business growth comes through nurturing partnerships with the next generation of entrepreneurs.

“The Haus is built around partnerships with proven talent, providing them with the platform they need to nurture and develop their ideas and bring them to market quickly and impactfully.

“My door is always open to smart people with smart ideas, looking to start their own thing – if this is you, I’d love to chat!”.

The Haus’ two most established members, Hausmann (formerly Hausmann Communications), and Health Haus also launched rebrands and enhanced offerings today.

Please login with linkedin to comment

the haus

Latest News

The Best Time Of The Day To Check Your Emails
  • Opinion

The Best Time Of The Day To Check Your Emails

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]