Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, today revealed it has reached over $100 million in annual revenue, growing from under $1 million since 2010.
This growth makes IAS one of the fastest growing software companies in the history of New York, and has fueled an expanding employee base with more than 400 individuals across 12 countries. As issues like ad fraud, brand safety, and viewability continue to persist, brands, agencies, publishers, and technology companies are partnering with IAS for comprehensive verification, optimisation, and analytics technology that drive the most effective digital ad experiences.
“Digital advertising is only effective if ads actually reach intended consumers, drive real action, or invoke a change in brand perception,” said James Diamond, managing director Australia and New Zealand at IAS.
“It’s no secret that ad fraud, viewability, and measurement are top of mind concerns for everyone in the advertising ecosystem. At IAS, we’re committed to delivering a solution for these challenges. Our team is constantly innovating to arm customers and partners with insights to stay ahead of the curve, and the reality is you need science to solve big problems. Measuring and analyzing media quality metrics half a trillion times a day is no small feat. We have a team of 27 data scientists, all working to ensure our customers understand the true value of their impressions and assessing hundreds of metrics, from viewability and fraud to geo-compliance and ad clutter.”
Strategic Partnerships and Growing Customer Base
Today, IAS works with more than 2,500 publishers and 150 programmatic partners, with plans to add more this upcoming year. The company is expanding its relationships with the likes of Facebook, AOL, Nielsen, and The Trade Desk to give marketers greater access to IAS’s technology platform and solutions.
In addition, IAS continues to expand its client base, seeing 500 new customers this past year. The company now works with more than 1,600 advertisers globally.
Driving Innovation Through Technology
IAS technology empowers the industry to create the most effective ad experiences anywhere and anyplace. The company’s next generation of media analytics and measurement solutions ensure ads reach real humans, are viewable, and running in the right context, language and market, every time. The company is constantly innovating in-house as well as making strategic partnerships and acquisitions to help customers and partners navigate brand safety, ad fraud and viewability concerns.
Earlier this year, IAS acquired Swarm, a company dedicated to detecting and preventing bot traffic. Complementing IAS’s current technology, Swarm’s signal-based technology examines web browsers to identify bots in real-time. With plans to integrate their technology into the IAS platform, the Swarm team has also joined the Fraud Lab, providing additional expertise that will strengthen IAS’s research capabilities to fight fire with fire.
Employee Growth, Industry Recognition, and New Brand Identity
Since December 2015, IAS has:
- Increased its employee base by 30 per cent in 2016, with 451 global employees to date. IAS also made four key hires to continue driving industry innovation and customer satisfaction including; Bill Phelps, Chief Operating Officer, Maria Pousa, Chief Marketing Officer, Jane Rode, Chief Financial Officer, and John Skovron, SVP, Platform Engineering and Technical Operations.
- Been recognized as a leader by various reputable parties, including being named as part of 5000’s list for the third year in a row, I-COM’s Smart Data Marketing Technology Company in 2016, and winning the I-COM Data Science Hackathon against 14 other teams from top companies in the space.
- Unveiled a new brand identity marking a significant milestone and start of a new chapter for the company.