Integral Ad Science Grows to Over $100 Million in Annual Revenue

Integral Ad Science Grows to Over $100 Million in Annual Revenue
SHARE
THIS



Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, today revealed it has reached over $100 million in annual revenue, growing from under $1 million since 2010.

This growth makes IAS one of the fastest growing software companies in the history of New York, and has fueled an expanding employee base with more than 400 individuals across 12 countries. As issues like ad fraud, brand safety, and viewability continue to persist, brands, agencies, publishers, and technology companies are partnering with IAS for comprehensive verification, optimisation, and analytics technology that drive the most effective digital ad experiences.

“Digital advertising is only effective if ads actually reach intended consumers, drive real action, or invoke a change in brand perception,” said James Diamond, managing director Australia and New Zealand at IAS.

“It’s no secret that ad fraud, viewability, and measurement are top of mind concerns for everyone in the advertising ecosystem. At IAS, we’re committed to delivering a solution for these challenges. Our team is constantly innovating to arm customers and partners with insights to stay ahead of the curve, and the reality is you need science to solve big problems. Measuring and analyzing media quality metrics half a trillion times a day is no small feat. We have a team of 27 data scientists, all working to ensure our customers understand the true value of their impressions and assessing hundreds of metrics, from viewability and fraud to geo-compliance and ad clutter.”

Strategic Partnerships and Growing Customer Base

Today, IAS works with more than 2,500 publishers and 150 programmatic partners, with plans to add more this upcoming year. The company is expanding its relationships with the likes of Facebook, AOL, Nielsen, and The Trade Desk to give marketers greater access to IAS’s technology platform and solutions.

In addition, IAS continues to expand its client base, seeing 500 new customers this past year. The company now works with more than 1,600 advertisers globally.

Driving Innovation Through Technology

IAS technology empowers the industry to create the most effective ad experiences anywhere and anyplace. The company’s next generation of media analytics and measurement solutions ensure ads reach real humans, are viewable, and running in the right context, language and market, every time. The company is constantly innovating in-house as well as making strategic partnerships and acquisitions to help customers and partners navigate brand safety, ad fraud and viewability concerns.

Earlier this year, IAS acquired Swarm, a company dedicated to detecting and preventing bot traffic. Complementing IAS’s current technology, Swarm’s signal-based technology examines web browsers to identify bots in real-time. With plans to integrate their technology into the IAS platform, the Swarm team has also joined the Fraud Lab, providing additional expertise that will strengthen IAS’s research capabilities to fight fire with fire.

Employee Growth, Industry Recognition, and New Brand Identity

Since December 2015, IAS has:

  • Increased its employee base by 30 per cent in 2016, with 451 global employees to date. IAS also made four key hires to continue driving industry innovation and customer satisfaction including; Bill Phelps, Chief Operating Officer, Maria Pousa, Chief Marketing Officer, Jane Rode, Chief Financial Officer, and John Skovron, SVP, Platform Engineering and Technical Operations.
  • Been recognized as a leader by various reputable parties, including being named as part of 5000’s list for the third year in a row, I-COM’s Smart Data Marketing Technology Company in 2016, and winning the I-COM Data Science Hackathon against 14 other teams from top companies in the space.
  • Unveiled a new brand identity marking a significant milestone and start of a new chapter for the company.

 

Please login with linkedin to comment

rafferty's garden

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]