Instagram Hot Spots: Sydney vs Melbourne

Instagram Hot Spots: Sydney vs Melbourne

Instagram’s most active suburbs in Sydney and Melbourne have been revealed in a first of a kind study that uncovers the individual suburbs of each capital city.

According to the study measuring the average total posts over a 90-day period, Instagram’s most loved suburb in Sydney is Sydney CBD followed by Bondi Beach, Hurstville, Maroubra and Manly. In Melbourne, the top suburbs are Melbourne CBD followed by Malvern, Coburg North, Footscray and Kew East.

The findings are part of the latest Datafication study from Sydney-based advertising agency The Works. The agency has analysed more than 3.7 million geotagged Australian Instagram images since the platform launched in 2010.

Syd Data

Melb data

The most popular Instagram posts in Sydney are portrait shotslead byartistic shots and then food. In Melbourne food is a clear favourite for Instagrammers followed by artistic shots and then fashion.

Douglas Nicol, creative partner at The Works said: “Having access to geographical data on Instagram offers brands wishing to connect with consumers an even deeper insight into how the social platform is being adopted across the country.”

Instagram is the fastest growing social media platform in Australia with 2,060,000 active Australian users in August 2014, according to estimates from

Nicol will take part in Social Media Week Sydney keynote presentation The Australian Landscape held at The Beresford Hotel, Surry Hills, Sydney, at 1pm today. He will also present Over Anxious, Over Shared; Over Social, Under the Microscope – How Aussies Really Use Social Media on Wednesday September 24th 2014 at 6pm.

Instagram Top 20 Suburb Breakdown

Sydney Suburbs

  • Sydney CBD
  • Bondi Beach
  • Hurstville
  • Maroubra
  • Manly
  • Summer Hill
  • St Leonards
  • Parramatta
  • Strathfield
  • Cronulla
  • Castle Hill
  • Ryde
  • Dee Why
  • Huxton Park
  • Bankstown
  • Pennant Hills
  • Blacktown
  • Chatswood
  • Chester Hill

Melbourne Suburbs

  • Melbourne CBD
  • Malvern
  • Coburg North
  • Footscray
  • Kew East
  • Burwood
  • Heidelberg West
  • Bentleigh
  • Clayton
  • Doncaster East
  • Vermont
  • Thomastown
  • Airport West
  • St Albans
  • Mentone
  • Greensborough
  • Rowville
  • Altona North
  • Ringwood North


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