InSkin Media Releases Performance Stats For Hasbro Campaign

InSkin Media Releases Performance Stats For Hasbro Campaign
SHARE
THIS



High-impact online ad solutions company InSkin Media today released performance figures of a recent campaign for Hasbro. Building on learnings from a similar campaign in Christmas 2015, InSkin Media’s bespoke formats demonstrated a further upswing in engagement and purchase intent for Hasbro’s Monopoly brand in 2016.

Conducted by visual engagement optimisation specialists, Sticky, the research shows Hasbro’s ‘Monopoly: Ultimate Banking’ digital campaign outperforming industry benchmarks in metrics such as recall and purchase intent.

Additionally, the campaign returned key performance metrics far exceeding industry standards, with viewability averaging 85.96 per cent and average in-view time reaching 76 seconds, as verified by Moat.

Comprising eye-tracking heat-maps and a consumer sentiment survey, the study found InSkin’s PageSkin Plus format boosted Hasbro’s recall to 95 per cent, a value 45 per cent above industry standards. These results also marked an improvement on InSkin’s previous Christmas campaign for Monopoly: World Edition, showing ad recall lifting 15 per cent YoY.

Crucially, positive purchase intent for Monopoly: Ultimate Banking scored an aggregated 43 per cent higher than industry benchmarks, reaching 62 per cent. The research again shows purchase intent building on 2015’s campaign figures, jumping 35.2 per cent YoY.

Of the InSkin ad format itself, consumers reported an aggregated 42 per cent higher ‘likeability’ towards the PageSkin Plus offering over standard digital benchmarks.

Josh Roach from OMD says the research results show Hasbro’s dedication to bravery in its media approach is working.

“Hasbro has a long tradition of lifting industry standards with its advertising, and we’re delighted our 2016 campaign for Monopoly: Ultimate Banking has done that yet again. OMD have an ongoing focus on innovative and enjoyable marketing campaigns. We consider InSkin’s digital ad formats a great platform for keeping our brands fresh and engaging,” he added.

InSkin GM Matt Newcomb said, “We achieved great results for Hasbro’s iconic Monopoly brand in 2015, and we’re thrilled the research shows we repeated that success in 2016.

“Our Moat-verified viewability scores and in-view time are high, which is in keeping with our expectations for the Pageskin format, but to see the other metrics growing YoY is very rewarding.”

“Hasbro have continued to innovate with InSkin in 2016. Using the iconic Mr Monopoly character in the top left of our PageSkin format is a hugely effective way of drawing the reader into the campaign creative, and the engagement results from Sticky prove that,” he said.

Running on InSkin’s premium publisher network, the Monopoly: Ultimate Banking campaign targeted mothers and grocery buyers across lifestyle, fashion and entertainment publications, driving awareness of the new board game leading into the 2016 festive season.

Please login with linkedin to comment

Brochures

Latest News

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.