High-impact digital ad solutions provider InSkin Media continues its Australian expansion, hiring former agency-sider Haydyn Jones as senior commercial executive.
With an outstanding industry reputation in digital planning and account service, Jones joins InSkin most recently from a Social Media Planner role at SOCiETY, part of IPG Mediabrands. Prior to that, he worked across digital planning and account management for Ikon.
The new hire is the sixth for InSkin in 2016, as the bespoke digital ad format provider continues to grow its Australian footprint and strategically recruit staff with an agency background – enhancing its offering to advertisers, publishers and agencies.
InSkin specialises in non-standard digital formats that wrap around publisher environments, integrating animation and video elements into advertiser creative to boost user engagement while remaining considerate to the user experience.
InSkin GM Matt Newcomb said Jones’s appointment rounds out a bumper year for the company. “We’ve enjoyed strong growth since entering the Australian market in July 2015, and adding another Senior Commercial Executive of Haydyn’s standing puts the business in a great spot for 2017.”
On his appointment, Jones said he was excited to explore a new digital field, and get to work further building InSkin’s relationships with leading publishers and agency groups. “InSkin’s recent case studies and research demonstrate the strength of their formats across a variety of key digital metrics. I really feel like I’ve jumped into a business that’s going to contribute greatly to the digital effectiveness debate in the coming years.”