InSkin Media Appoints New GM

Silver pen and business contract situated on office desk, people in the background

Matthew Newcomb this week joined online video ad display company InSkin Media as General Manager for the region. Based in Sydney, he will be responsible for developing key partnerships and establishing brand presence in  Australia for the international ad tech company, alongside its existing operations in London, Hamburg and  Hong Kong.

Matthew Newcomb
Posted by Matthew Newcomb

Matt has a wealth of experience, previously leading sales at Adshel, and holding senior commercial roles at both  Fairfax and News Corp Australia. Most recently, at innovative RealEyes, Matt  successfully developed the sales strategy and market proposition to secure Telstra and Coca­‐Cola as key clients, and achieve national PR coverage.

Hugo Drayton, InSkin Media’s CEO, commented “I am delighted to welcome Matt to this key role at InSkin Media.  His proven track  record  of  commercial  success  in  launching  new  ventures,  through strategic partnerships and innovation, will be invaluable in extending ISM’s business into the Australian market”
InSkin  Media  has  driven  successful  adoption  of  its  high-­‐impact  PageSkin  formats  across  pan-­‐ European  and global markets, partnering with many of the world’s most prestigious publishers to deliver  premium  inventory  for  advertisers.     Its  international  activity  grew  significantly  in  2014,   featuring  campaigns  from  many  blue-­‐chip  brands,  including  Samsung,  Nike,  SanDisk,  John  Lewis  and   Sony.

Matt said “I’m very excited to be joining InSkin Media.  Their  European  and  international  business   has  gone  from  strength  to  strength,  and  I  relish  the  opportunity  to  establish  the  Australian  arm  of  the   business,  and  replicate the success of their premium ad formats in this market”