Video marketing platform Innovid has announced Carolyn Bollaci has been appointed managing director of APAC to help support the company’s continued growth throughout Australia, New Zealand, Hong Kong, Japan, Korea, Southeast Asia, India, and China.
Bollaci joins Innovid from the ad management company, Sizmek, where she served as regional vice president, ANZ for nearly seven years.
“This is a pivotal time for Innovid as we see a growing demand around the globe for marketing platforms that can help brands and agencies reach audiences with video on every device,” said Zvika Netter, co-founder and CEO at Innovid.
“Carolyn brings a unique blend of experience in media, advertising, sales, and Asia-Pacific culture that will be a major asset for Innovid as we continue to substantially expand our operations across the region.”
Bollaci comes to Innovid with more than 12 years of experience in the digital industry, both in Australia and her native US. While at Sizmek, Bollaci led strategic business development efforts for global clients, digital sales, and ANZ operations.
Prior to Sizmek, Bollaci served as country manager at MediaMind (which later rebranded as Sizmek). She also held senior sales positions at News Digital Media, one of Australia’s largest media companies, and Australian news and entertainment website ninemsn.
“As mobile continues to boom and OTT services become more readily available throughout Asia-Pacific, digital video will remain the number one way for marketers in the region to engage consumers in our increasingly connected world,” said Bollaci. “I’m thrilled to join Innovid’s dynamic team and look forward to leveraging my expertise to make a true impact in Asia’s rapidly growing market.”