InMobi Secures A Senior Gaming Exec For The Team

InMobi Secures A Senior Gaming Exec For The Team
Dana Dobbie
By Dana Dobbie



Advertising platform InMobi has appointed Travis Plane as head of business development.

In his new role Plane will drive partnerships with InMobi’s key partners, including publishers, platforms and internet companies across the ANZ region.

Jon White, InMobi’s regional director and general manager, said the role is crucial in helping to deliver scale for their local operations in Australia and New Zealand. “Currently InMobi delivers 8.7 billion ad impressions per quarter to mobile websites and apps across Australia and New Zealand (ANZ). With mobile data traffic growing at more than 40 percent per year, strategic partnerships will enable us to make the most of the enormous opportunity that mobile advertising provides, for us as a business and for marketers in the region.”

Travis Plane, head of business development, InMobi AU NZ

Travis Plane

Plane brings considerable experience across the technology, gaming and media space. His roles have included chief marketing officer at Quickflix and media group head at communications agency OMD. He joins InMobi from Surprise Attack, a successful indie games label startup. He’s also held senior roles with gaming company THQ and was marketing director for Sony Computer Entertainment.

White said it’s Plane’s gaming experience that most interested InMobi. “He fits the InMobi culture. His gaming background shows he works well in a rapidly developing industry, where devices and behaviours are constantly evolving. It has parallels with the mobile advertising space.”

Plane describes the move as a natural progression for his career. “I love being at the forefront of change. There’s no doubt that mobile advertising is a key part of the future. The personal attachment we all make to our devices makes it an unrivalled medium for brands. My job is to ensure InMobi takes full advantage of the opportunity, working with companies who share a vision of how mobile will change the marketing world and who can help with creative ways of meeting that demand.”




Please login with linkedin to comment

B&T drug survey Cashback

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]