Out-of-home media provider Inlink has managed to achieve a weekly audience of more than one million unique viewers.
The Inlink office media network incorporates large-format and captive placement of screens within buildings across all of Australia’s key business districts, with more than 3,000 screens now online and more than 100 to join the network in the next few months. The office tower screens are positioned to maximise engagement through lift and lobby spaces, displaying live content, building messages and premium advertising.
The rapid expansion of Inlink’s video and information network sees its coverage pass the six million square metres of CBD office space mark, with Inlink now offering more than triple the number of screens to its nearest competitor and over 30 per cent more office space.
As well as achieving the record one million weekly unique audience numbers, comprised of both office workers and building visitors, Inlink’s media network offers clients dynamic messaging capabilities, including precise geo-mapping capabilities where campaigns can be tailored to individual locations so people can locally access a client’s products or services.
The company also offers in-building activations and events for clients to enhance campaigns on the digital screens. The office tower network is also supported by Inlink’s presence across national cafés and fitness centres to extend reach to this hard-to-reach consumer group.
Inlink managing director Oliver Roydhouse said: “Our rapid expansion highlights the terrific work we are facilitating in the Media and Property Services sectors. The combined technology offer to advance a building’s service to tenants, alongside live information updates, ensures the screen network remains an engaging proposition to everyone within the building. This platform provides a unique opportunity for brands to connect with this audience in an environment where they spend such a large portion of their lives.”