Ink And Chris Hemsworth Create Drama On Foxtel With New Ads

Ink And Chris Hemsworth Create Drama On Foxtel With New Ads

Realising he really had been under-utilised as an ambassador for the network, Foxtel asked actor Chris Hemsworth to crack through three promotional spots in three days.

David Taylor
Posted by David Taylor

All shot up at Fox Studios in Sydney. The director was Ken Lambert, who directed spots for Foxtel’s Movies package, the BoxSets offering and the Drama channels package.

Lambert created a story around each presentation, to purposely avoided the usual talking heads – heavily retail style presentation; personally feeling that the final spot, Drama is the strongest in the series.

The spots were released in succession, with Drama being the most recent, but all three are currently running on-air at different times.

In order of release:

Ink were responsible for all design and vfx for all 3 spots.

 

CREDITS:

Client: Foxtel

Production Company: Sheepish Lion

Director: Ken Lambert

DOP: Matt Stewart

Producer: James Schulz

Design & VFX: Ink [www.inkproject.com]

Music and Sound Design: Uncanny Valley