Media communications agency Initiative has been appointed by tertiary education provider Swinburne Online to build brand awareness and enrolments in its courses.
The new assignment includes all media buying and search for the Australia market.
Swinburne Online is jointly owned by Seek and Swinburne University and currently has about 5,000 students enrolled. It offers 17 undergrad courses and 1 postgrad course that collectively cover business, communications, design education and social science.
“We’re planning a focused campaign to drive greater enrollment and awareness of the diversity of Swinburne Online’s courses and the quality of education students can receive from successfully completing an online degree,” Andrew Mudgway, managing director of Initiative Melbourne, said.
The main campaign will start in September and include a broad array of consumer and trade media.