InfuZions Chips Creates Three New Flavours Exclusive For Woolies

InfuZions Chips Creates Three New Flavours Exclusive For Woolies

The InfuZions brand was born in response to consumer demand for full flavour but better-for-you snackfoods.

Nikki Moeschinger
Posted by Nikki Moeschinger

The InfuZions range is launching with three exciting product and flavour combinations:

BBQ Rib Flavoured Prawn Crackers, Thai Sweet Chilli Flavoured Potato Mix and Sour Cream & Herb Flavoured Veggie Straws/

Majans approached Motor Brand Design to partner with them in this endeavour.

Peter Cooper, design director, said, “Developing the InfuZions brand has been a fantastic journey. From the initial strategy brainstorm where we explored various territories around the seemingly conflicting positions of indulgent and better-for-you, to the development of the brand name and finally creative execution of the pack design, we’ve eaten our way through more than our fair share of the product!”

InfuZions are exclusive to Woolworths.