Industry’s Biggest Bash. Pitch2Punch Hits It Out Of The Park

Industry’s Biggest Bash. Pitch2Punch Hits It Out Of The Park
SHARE
THIS



On Friday 8th July at Royal Randwick Racecourse Ballroom, 20 erstwhile competitors from across Sydney’s media and marketing landscape (including B&T’s provocatively titled David THE FIST Hovenden, pictured above) stepped up their game and went toe-to-toe with an industry peer in front of 650 of Sydney’s best-dressed blood sports enthusiasts.

While pitched by Pitch2Punch’s event organiser Gareth Eden-Styche as “not about the winning”, it was all about the winning, with 20 plucky pugilists showing the industry what they’re made of. In Hovenden’s case, it was chicken schnitzels, potato and gravy and seemingly more than a couple of Cooper’s Greens.

(All photography by Pat Moran Photography)

13640927_859043877534984_9178382440534217352_o

But there is no better example of what our industry can do than the impressive spectacle of 20 outstanding individuals stepping into the ring at Pitch2Punch.

Completing Pitch2Punch is no easy task, with 11 weeks of professional boxing training requiring Friday night and Sunday morning commitments (read no more late night Saturday shenanigans) to perfect the art of pugilism, earning each gloved-up competitor the moniker of “Industry Champion”. Which is significantly less-frightening than some of their fight names; Claire “THE NIGHTMARE” Allison (QMS) Olly “THE MAD MALLET” Taylor (Host) or Anushka “THE RAGING” Rajan (PHD). Daniel “THE MILKMAN” Almond (AdRoll) sounds more than likely to be our kind of cup of tea.

13653317_859035394202499_704448430324140291_o

In six hours Pitch2Punch fought its way through 30 rounds of achievement to raise over $10,000 to help fight anxiety and depression in support of beyondblue, with a year’s supply of Tim Tams raising over $1,000 all by its chocolatey-covered self. And a couple of well-dressed supporters won awards at the hands of the Nova hosted red carpet featuring last year’s Pitch2Punch Industry Champion Matt “THE BIG RIG” (oh please!) De Groot

13640881_859046647534707_4493821264067018409_o

Seeing as you haven’t just been punched in the face, you can still donate to beyondblue through the pitch2punch fund-raising site here.

13603444_859041417535230_4922598922563583416_o

Special congratulations go to Deejay De Leon (Tonic) for Best Overall Fighter and Chris Ingate (APN) and Adam Ennis (Executive Channel Network) for Fight Of The Night. But, congratulations to everyone.

What an outstanding night. See you in the ring in 2017!

Please login with linkedin to comment

odyssey house

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]