Industry Veteran Bruce Matchett Joins Banjo As Partner

Industry Veteran Bruce Matchett Joins Banjo As Partner

Independent advertising agency Banjo has lured creative veteran Bruce Matchett to join the agency as a partner and Executive Creative Director, as the agency adds new clients Ausgrid and Destination NSW.

Samantha Tannous
Posted by Samantha Tannous

Matchett returned to Australia earlier this year from Singapore, where he was creative head of SapientNitro.

At Banjo he joins founding partners Ben Lyttle and Andrew Varasdi, who started the agency in 2008.

Varasdi said: “Bruce has had an incredible influence on Banjo in a very short time, and has been instrumental in our recent new client wins. He is not just a world-class creative, he’s also at the forefront of the digital platform and his background in Australia means he truly understands this market.”

Previously in Australia, Matchett held senior creative roles at JWT, Ogilvy and Saatchi & Saatchi. He has also held the role of chief creative officer at JWT India.

Matchett said: “It’s great to be back in Australia and winning new business with the talented team of Andrew and Ben. Clients are drawn to the energy and passion in an agency like Banjo and I am having a wonderful time being a part of it.”

Other recent wins for the agency include the Real Pet Food Company, Clubs NSW, the Australian Turf Club and real estate brand, Follow Me.