Industry Profiles: It’s Iceberg Founder & Director Anna O’Dea

Industry Profiles: It’s Iceberg Founder & Director Anna O’Dea
SHARE
THIS



Melbourne’s recruitment Agency Iceberg’s expertise is boutique to large size agencies within the Account Services and Digital sectors. Recruitment expert Anna O’Dea shares with B&T her industry hero, her pet hate and what she would change if she took Turnbull’s job.

What’s your backstory?

I actually fell into recruitment during the GFC after being made redundant. Like a fish to water, I loved it, so moved to Sydney from my hometown of Melbourne.

Launching the first media division of Julia Ross Recruitment (now Chandler McLeod) in Sydney for their flagship office in Martin Place in 2010, I then moved to Melbourne to join Firebrand Talent, heading up the agency desk. Under 30, I was promoted to lead and develop the Melbourne office, becoming a top five national biller for the business.

When I hit 30, that’s when I knew it was time to take my learnings and start my own business. In 2014, Agency Iceberg was born.

If you weren’t doing this job, what would you be doing?

I’m an adrenaline junkie, so probably a RedBull stuntwoman or tornado chaser!

Who’s your industry hero?

While many successful women inspire me, I’ve yet to meet a leader changing the game of recruitment. You can teach someone how to run a successful business, but you can’t teach ethics or honesty. That’s a huge reason why I decided to start Agency Iceberg. No quick fixes, no burning bridges (sadly, two common areas plaguing the recruitment industry).

What would you change about the industry?

One of the most concerning trends I have seen emerging is attitudes to returning mothers in the workforce. Senior leaders are hesitant to hire returning to work mothers (not fathers) for concerns they won’t deliver, or drop client deadlines to care for their children (an attitude which doesn’t apply to men).

The effect is startling. Only a quarter of females hold senior (not account service) related roles; less of whom have progressed to roles of creative director roles or higher. The reasons for this are complex; and as senior leaders we have a responsibility to address this.

When women leave the workforce, everyone loses. Businesses lose valuable resources, IP (expensive to replace) and by proxy, the lack of visibility means younger female workers aren’t exposed to role models in senior roles.

What’s one piece of advice you’d give your younger self?

Choose your battles. Know your worth. Don’t compromise your morals – ever.

What’s one thing not many people know about you?

I’ve sung at the Royal Melbourne Show – give me the stage, anytime!

What’s your quirkiest attribute?

I have ‘musical eyebrows’. I can dance my eyebrows up and down to the rhythm of any song!

What’s your pet hate?

Dishonesty in the workplace. I believe two parties can negotiate and do business without any need for shady tactics. It’s not my style.

If you could be Prime Minister for a week, what would you do?

I’d set up systems to advocate for the rights of others. I have a long list!

  • Passing the gay marriage vote and allocating funding towards hosting as many gay marriages as possible within my 7-day time frame! It’s crazy that this is still not legal in Australia.
  • Implement tougher laws and penalties for people whom harm others.
  • Fund public awareness and education programmes to educate people about the factors, which lead to violence towards women.
  • Allocate funding, housing, support legal protection, health services and educational support for refugees arriving in Australia.
  • Allocate funding towards Women’s heath clinics, contraception and reproductive health services to support families in need.
  • Revise adoption laws to assist those who can’t have biological children to give them opportunities to be a loving and caring parent.

What’s your favourite kind of cheese?

I was never a cheese lover until I lived in the UK discovered this food luxury! Brie is my fave, followed by Cheddar for jaffles / toasties and bocconcini on top of a parma – wow!

Tea or coffee?

I can meet so many people in any given week, I have to pace my caffeine intake! Coffee in the morning, lemon tea with hot water in the afternoon, gumboot tea if meeting a client and Earl Grey with a teaspoon of honey with family.

Please login with linkedin to comment

Latest News

Diversity Case Study Series: OMD
  • Advertising
  • Marketing
  • Media

Diversity Case Study Series: OMD

One need only look at the Cadbury Favourites chocolate selection to know it has nought to do with industry diversity.

by B&T Magazine

B&T Magazine
Nielsen, Ispsos & The Readership Works Evolve emma Readership Data Offering
  • Media

Nielsen, Ispsos & The Readership Works Evolve emma Readership Data Offering

The Readership Works (TRW), Nielsen and Ipsos have announced a strategic collaboration with Australia’s news media industry to deliver a ‘single source of truth’ in measuring, understanding and reporting Australian consumers’ increasingly fragmented engagement with brands and content. This evolution sees Nielsen now leading the fusion process that brings together accredited readership data, emma (Enhanced […]

Ten Brings Ellen DeGeneres’ Game Show Down Under To Replace Family Feud
  • Media

Ten Brings Ellen DeGeneres’ Game Show Down Under To Replace Family Feud

Network Ten has announced it has commissioned a new family entertainment series which will premiere on Ten and the WIN Network later this year. Game of Games is based on the US show of the same name, which only launched in January this year. The US show is produced by Warner Horizon Unscripted & Alternative […]

m2m Drives Away With $51m Hyundai Media Account
  • Media

m2m Drives Away With $51m Hyundai Media Account

Media agency m2m has been awarded the Hyundai media planning and buying account. The agency, under Omnicom Media group, was up against incumbent Initiative and Havas, with Hyundai’s Innocean Australia handling the pitch process. Speaking to B&T, a Hyundai spokesperson said, “We’d like to thank Initiative for their sterling service over the last 10 years – […]

by B&T Magazine

B&T Magazine
Adland Execs To Be Locked Up
  • Media

Adland Execs To Be Locked Up

Continuing adland's fascination with prison when it comes to charitable causes comes this latest trip to the slammer.

Australian Directors’ Guild Announces Mentorship Winners
  • Campaigns
  • Media

Australian Directors’ Guild Announces Mentorship Winners

Now in its second year, the Australian Directors’ Guild’s (ADG) Commercial & Content Directing Mentorship program announced its next round of eight mentoree recipients. The winners were announced at a special event held last night at FINCH, Sydney and attended by members of the screen and advertising industries. Acclaimed director, and ADG President, Samantha Lang, […]

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour
  • Media

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour

Eyeota, the global leader in audience data, has today released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.

APN Outdoor Joins The AANA
  • Marketing
  • Media

APN Outdoor Joins The AANA

AANA's annual Christmas dinner and dance got a teensy bit more crowded following this announcement this morning.

QMS Introduces ‘The Lonsdale’ To Melbourne
  • Advertising
  • Media

QMS Introduces ‘The Lonsdale’ To Melbourne

Digital outdoor media company QMS Media has turned on a new premium landmark digital billboard situated in the heart of Melbourne’s CBD. Delivering a commanding presence at the major intersection of Lonsdale and Russell Streets, ‘The Lonsdale’ offers extended dwell times to both vehicle and pedestrian traffic, impacting more than 2.2 million contacts per month. […]

Portrait of a woman looking through out the blinds. Office worker looking through window blinds
  • Opinion

The Lurking Brand Threats Facing CMOs

Treading on gardening rakes and possible alien abduction notable omissions from this CMO threats piece.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Susannah George
  • Media

Women In Media Profile: Susannah George

B&T is delighted to profile Urbanlist supremo Susannah George who, we understand, is not related to George Brandis.

by B&T Magazine

B&T Magazine
Ikon Lands Avis Budget Group Account
  • Advertising
  • Marketing
  • Media

Ikon Lands Avis Budget Group Account

B&T chooses and recommends Avis and John Karandonis shoes. Hang on, that was the end of Sale Of The Century.

by B&T Magazine

B&T Magazine
Principals Appoints New Creative Director For Melbourne
  • Marketing

Principals Appoints New Creative Director For Melbourne

Branding design agency Principals has announced the appointment of Pip Ireland as its Melbourne creative director. Ireland, who has been freelancing with the agency for the past six months, has previously held roles at Designworks in New Zealand and Melbourne as well as Moon Communications in Sydney. Principals executive creative director Simon Wright said: “We’ve […]

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research
  • Media
  • Technology

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research

Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation across its audience profiles. RDA Research’s geoTribes is a unique classification system that rivals traditional geodemographic approaches by grouping consumers into fifteen ‘tribes’ based on their life stage and socio-economic status. Clients are then able to better understand consumer […]

WPP AUNZ Launches ‘The Bond & Associates’
  • Advertising
  • Marketing
  • Media

WPP AUNZ Launches ‘The Bond & Associates’

Advertising conglomerate WPP AUNZ has launched an innovative new stakeholder and community engagement practice called The Bond & Associates. Led by newly-appointed national director and former Newgate Australia adviser Gail Morgan (pictured above), The Bond & Associates will provide a complete solution for both government and private sector clients involved in complex public projects and […]

MYOB Partners With Network Ten’s Shark Tank
  • Marketing
  • Media

MYOB Partners With Network Ten’s Shark Tank

Accounting software provider MYOB has announced it has signed as a major sponsor of Shark Tank on Network Ten, which returns to screens tonight. In its fourth season, Shark Tank continues its format of having budding business owners and entrepreneurs pitch their ideas to the ‘sharks’, who have invested $21 million of their own money […]

Aussies Back ABC Over Budget Cuts
  • Media

Aussies Back ABC Over Budget Cuts

A new poll has found a resounding 70% of Aussies oppose cuts to the ABC despite only 7% actually bothering to watch.

Meerkats Test-Drive Dream Safari Holiday In New Comparethemarket.com.au TVC
  • Advertising
  • Campaigns

Meerkats Test-Drive Dream Safari Holiday In New Comparethemarket.com.au TVC

Leading comparison service comparethemarket.com.au has launched its latest TVC nationwide to announce its dream Safari holiday competition. The TVC – ‘Safari’ – which sees the meerkats back in their ancestral home ‘selflessly’ test-driving the amazing Safari trip that is up for grabs for one lucky winner. Narrowly avoiding an elephant trampling their picnic, an inquisitive […]

Women In Media Profile: Lauren Nicole
  • Media

Women In Media Profile: Lauren Nicole

We'd like to say B&T provides a delightful high tea for all Women In Media interviewees, but it'd be a scandalous lie.

by B&T Magazine

B&T Magazine