IMG Global Investments Acquires Digital Marketing Specialist Digital Logic

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Yolande Abeling
By Yolande Abeling



IMG Global Investments (IMG) is pleased to announce the acquisition of Melbourne and Sydney based Digital Logic Marketing Solutions – a leading direct and digital marketing agency.

Digital Logic will join the service delivery arm of Treehouse.Global, a professional services firm owned by IMG, headquartered out of Melbourne, Australia, specialising in Customer Lifecycle Management Consulting, Financial Services, Omni-channel Service Delivery, and Research & Innovation. Collaborating with many leading ‘best of breed’ service providers, Treehouse.

Global draws from a team of experts from around the globe in 43 locations across nine countries to develop and deliver creative and practical solutions clients can implement successfully.

Digital Logic is an innovative and agile marketing agency operating at the cutting edge of digital technology. They develop bespoke customer lifecycle solutions underpinned by advanced marketing strategy, creative expertise and automated delivery of dynamic, highly relevant, data driven 1:1 multi-channel customer communications. Their clients access exceptional marketing expertise, data science capabilities and a broad range of services including software enablement, development and execution across email, mobile, social, web, video and direct mail to improve engagement and develop valued, long-lasting customer relationships.

A Gold Salesforce Marketing Cloud partner and the only Australian member of their developer community, Digital Logic also developed Printid™, the world’s first dynamic direct mail app to integrate directly into a digital platform. Printid™ securely delivers direct mail from desktop to press in minutes as part of the customer journey.

“The inclusion of Digital Logic in our Group is vital to delivery of Treehouse.Global’s business strategy” said IMG global principal Ross Stewart. “Digital Logic use digital to drive business advantage at an omni-channel marketing level, while targeting significant business process improvement. This combination has a powerful impact on the client’s results from a revenue and profit perspective.”

“In our ‘always-on,’ connected world, customers demand seamless, digitally enabled experiences that are relevant and timely for them. Our team are digital entrepreneurs with a deep understanding of customer engagement, the digital environment and sound economic models. We are absolutely committed to maintaining our advanced market position and innovative, agile culture at the forefront of technology to ensure success for our clients, team members and the business as a whole. Developing confidence in our future capabilities, ability to drive innovation and positioning under new ownership has been of critical importance to the team. Joining the InterGlobal team will significantly enhance our value to our clients.”




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