Ikon Holds On To Commonwealth Bank Media Account

Hand holding a rope in a tug-of-war contest

CommBank has announced Ikon Communications will retain its media account, following a competitive pitch process.

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Vittoria Shortt, chief marketing officer, Commonwealth Bank says:

“The Australian media marketplace is in tremendous shape given the calibre of agency responses we saw throughout the process.

“In a rapidly evolving media environment, it is critical for us to work with the best in the market to reach our customers; and the pitch process reaffirmed that Ikon is the agency to do this for us.

“They proved their ability to develop world-class, bespoke solutions for our business challenges.

“We are excited to continue to build on the foundations we’ve created during our 15 year partnership and look forward to taking the relationship to the next level.”

The agency review was carried out over ten weeks and applied to various businesses across the CommBank Group.