iHeartRadio releases first results

iHeartRadio releases first results

Music streaming service iHeartRadio ticked over to 207,000 registered users in April, according to the first round of results Australian Radio Network (ARN) has shared.

The platform, which launched nine months ago, has also received 308,000 app downloads.

iHeartRadio’s registrations grew by 11% in April and Geraint Davies, head of iHeartRadio, said the growth was thanks to the service’s recent concerts.

“We have seen our best growth in registrations since launch, driven by the recent iHeartRadio LIVE Kylie Minogue and Ed Sheeran events held in Melbourne and Sydney,” Davies said.

“We want to continue to create as many opportunities as possible for iHeartRadio customers to physically interact with the brand, the music and artists they love.”

The release follows Pandora’s announcement in April that it now has 1.5m local registered users.

A new version of the iHeartRadio app has also been launched featuring talk radio, easier navigation, a ‘favourite song library’ and more.

The app also brings new advertising opportunities with audio ads now able to be synchronized with relevant display ads to allow for click throughs.

The platform has launched its own Australian music news station, powered by Noise11.com.

On iHeartRadio listeners can ‘thumb up’ a song to indicate they like it, or ‘thumb down’ if they aren’t a fan. The ‘thumb up’ function has been integrated with ARN’s The EDGE 96ONE with the station now playing a chart of the most ‘Thumbed Up’ songs.

Davies said:  “While users of iHeartRadio were interacting heavily with the Thumbs Up function already, since releasing the ‘Thumbs Up Chart’ on air at The Edge last month, we’ve seen a huge  increase of iHeartRadio customers using this function. This is instant listener feedback that demonstrates the unrivaled connectivity radio has with its audiences.”

Dates for iHeartRadio’s fourth annual iHeartRadio Music Festival and Village in America have also been released with the show to return to Las Vegas on September 19 and 20.

Please login with linkedin to comment

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]