Iced Coffee Brand Dare And Switch Digital Announce Partnership With Hamish & Andy

Iced Coffee Brand Dare And Switch Digital Announce Partnership With Hamish & Andy
SHARE
THIS



Iced Coffee brand – Dare, today announces an exciting partnership with the highly popular Hamish & Andy, in a deal that includes sponsorship of the duo’s digital content across Facebook, Twitter, YouTube and www.hamishandandy.com.

Switch Digital CEO Lee Stephens, manager of Hamish & Andy’s digital rights, said of the deal: “Switch Digital is proud of its long term partnership with Hamish & Andy. We believe that a native content and online advertising partnership with Dare Iced Coffee is a perfect match in terms of brand voice and communication objectives. With native and branded content investment growing almost 60 per cent per year in Australia, Dare have achieved a coup in teaming up with the most talented content creators in Australia

Lion Dairy & Drinks marketing director Nicola Richardson said it’s the ideal partnership for a brand that has shaped its identity around witty and irreverent campaigns such as “when your place is all over the head”, given that Hamish & Andy spend their afternoons messing with each others’ minds and the minds of their national radio audience on the Austereo Network.

The deal involves advertising, custom content creation and sponsorship of all Hamish & Andy’s joint digital content.

The duo’s ability to create engaging, viral content has translated into a globally successful digital strategy that has seen the Hamish & Andy Facebook page garner more than 2.3 million “likes” whilst their recent Jurassic Car Park video was viewed more than six million times.

“Dare just like Hamish & Andy are synonymous with fun and we are thrilled to be partnering with the guys. Hamish & Andy represent the style of humor that is inherent to Dare and I’m sure they will have as much fun as we do with the Dare brand,” Richardson said.

Dare Iced Coffee is growing at 10.9 per cent in the convenience channel off the back of double digit growth for the last five years, holding its position as the number one brand in Milk Beverages with a share of 36.4 per cent.*

*Source: Aztec Beverages Convenience Data MAT to 21/02/2016

 

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]