IPG Mediabrands’ intelligence and investment division Magna has appointed Ros Allison as head of performance.
Magna Australia managing director Victor Corones said: “Ros is a results-focused leader who thrives in an entrepreneurial environment.
“The tremendous experience Allison brings to Mediabrands and Magna will help evolve and accelerate all aspects of our Performance portfolio including accountability, quality assurance, reporting and benchmarking across all media channels.”
At IAG, Allison has led all areas of media investment, strategy and media agency performance.
Allison’s career has covered senior level media agency experience across all areas of investment, major TV and digital deal negotiations and strategy.
She launched the programmatic trading desk for Publicis Groupe in Australia and New Zealand, led major agency deal negotiations at Publicis Media and has led large teams as head of digital and Sydney investment director for Zenith.
She is also deeply engaged and connected with the industry, including as an AMAA (Audit Media Association of Australia) board director, a member of the 2018 Ad:Tech advisory board and MMS Programmatic council.
On her appointment, Allison said: “Mediabrands is a highly respected operation with a strong trading culture and investment product.
“I am looking forward to working with Victor and the Magna team to drive competitive advantage for our agencies and clients, particularly unlocking opportunities in new and emerging channels.”
She starts work at Magna on January 29.