Insurance company, IAG Insurance, has moved its media buying from GroupM agency Medicom to Mindshare, effective immediately.
Jane Merrick, head of marketing and communications for NRMA Insurance, SGIO and SGIC said: “After a lot of consideration and due diligence, we have made the decision to move our media buying to Mindshare, a decision we have made with Mindshare, Mediacom and GroupM senior management.
“We have had a strong relationship with Mediacom over the last five years and appreciate their openness and quick handling of the recent audit. We also strongly value the GroupM buying power, scale and investment in tools and technology.
“We are looking forward to putting the recent issues behind us, and know that Mindshare will be a strong partner to work with in the future.”
Mindshare will service NRMA Insurance in NSW, the ACT and QLD, SGIC in SA and SGIO in WA.