IAG Refreshes Look To Differentiate Itself From Insurance Clutter

IAG Refreshes Look To Differentiate Itself From Insurance Clutter

Insurance Australia Group (IAG) has rebranded to create a ‘confident future’ approach, designed to make it stick out from the rest of the insurance crowd.

B&T Magazine
Posted by B&T Magazine

The redesign was created by design and branding firm Landor.

Old logo:


New logo:

IAG Prim RGB Logo

IAG group general manager customer and brand Chris Jackson said the new identity is distinctive, engaging and reflects IAG’s future aspirations.

“Over the past decade IAG has grown significantly and while Australia remains our largest market it no longer defines us as an organisation,” Jackson said.

“IAG is increasingly playing an integral role in the community, not just with shareholders, so it was important that IAG’s new brand identity created a sense of warmth and approachability.

“Our research also shows the majority of our customers value knowing who stands behind the insurance brands they choose to purchase from, particularly the financial security, strength and scale that comes from being backed by IAG.

“We’re also operating in a more digitised environment so it was important that the brand identity was flexible and adaptable for use across all marketing channels and mediums as well as stretch across geographical boundaries.”