Hungry Jack’s has partnered with Tumblr to launch their latest product to consumers in a creative way: http://hjchickenfries.tumblr.com/
The popular Tumblr Thursday series continues on the 2nd of June, 2016, showing brands and marketers how to take advantage of the rise of the influential ‘content producer’ through the newly launched Tumblr Creatrs Network.
The Tumblr Thursday event will showcase a new collaboration between the platform and major Australian QSR network Hungry Jack’s, who partnered with local Tumblr Creatrs FashGIF, Dan Woodger and freddie made to launch its new Fiery Chicken Fries product.
Hungry Jack’s, marketing manager Luke Pavan said the company was excited to be the irst Australian brand to collaborate with Tumblr and its local ‘Creatrs’ to launch the Fiery Chicken Fries.
“Hungry Jack’s has been focusing on driving innovation through our product launches over the past year,” said Pavan.
“The launch of Fiery Chicken Fries is one we knew we could have a bit of fun with and it has provided a great platform to partner with Tumblr and engage millennials through a medium they use and love.”
With tickets almost completely exhausted in just under 24 hours, marketers should register quickly to secure a position.
The Creatrs Network fuses Tumblr’s most innovative content producers with the world’s most loved brands. Unlike traditional influencer campaigns, the Creatrs Network helps young content producers to monetise their passions and deliver valuable brand campaign outcomes through high quality, bespoke content.
The session will break down the Hungry Jack’s collaboration from concept through to delivery, with commentary from the project’s creator Maxus, and Greta Larkin (aka FashGIF).