Huggies Under Fire For ‘Thigh Gap’ Baby In Latest Ad Campaign

Huggies Under Fire For ‘Thigh Gap’ Baby In Latest Ad Campaign

Nappy brand Huggies is under fire after a mother pointed out an imade of toddler’s legs in a US ad campaign for Huggies Little Movers Slip-On Diapers have been made thinner and a “thigh gap” had been added.

B&T Magazine
Posted by B&T Magazine

A California woman posted the image onto Reddit, asking users: “Is it just me or did this Huggies ad photoshop thigh gap on a toddler?” Here’s the photo:

Airbrush claims ... the image was used in the US ad campaign for Huggies Little Movers Slip-On Diapers.

Huggies in the US denied that the baby had been airbrushed, telling the Mail Online:“All babies are different — we look to celebrate those differences and everyday tests and messes in our photography and communication.

“We always use real-life customers and users of our products, and do not airbrush the bodies of the babies in our advertising and photography.”

Regardless, thigh gaps on babies are gross