Outdoor media company oOh!Media has bought the majority of content and publishing company Junkee Media for $11.05 million. The 85 per cent acquisition aims to diversify oOh!Media’s offering and digital strategy to increase consumer engagement and advertiser ROI. The remaining 15 per cent is with the three Junkee Media shareholders, however oOh!Media has the right […]
The UK has voted to leave the European Union and the shockwaves are only now starting to ripple out. What that means really is yet to play out, while the impact on the media and advertising industry’s both there and in Australia is yet to be seen, That said, there has been predictions that it the […]
Content marketing agency Edge has launched its first Snapchat campaign for financial insurance client AAMI. The three-part campaign coincided with coverage of the NBA (National Basketball Association) this past week. It was Snapchat’s millennial potential that saw AAMI trying to reach the younger drivers, releasing ads featuring young hot shot Aussie basketballer ‘Slam’ Duncan Jones […]
We made a gag with Richard Brett's first Cannes column that some described as "puerile". So this one's straighty-one-80.