Huckleberry Agency wins Carman’s, Appoints Business Development Director

Huckleberry Agency wins Carman’s, Appoints Business Development Director
SHARE
THIS



Huckleberry, Dentsu Aegis Network’s full service digital creative and media agency, has secured the media and digital media business for Carman’s Kitchen.

The agency is charged with elevating awareness of the brand and capitalising on positive momentum and growth the brand has enjoyed in recent years amongst a growing base of loyal consumers.  In the coming months, Huckleberry’s activity will involve supporting the launch of new products to market and building a greater media presence for the brand.

Sue Scott, marketing manager of Carman’s Kitchen said: “As an entrepreneurial brand with humble beginnings, much of the growth has come from sampling and word of mouth around the delicious product range.  As our business matures, we have sought Huckleberry to assist us in adding a strategic media support to our marketing mix, and I am confident that this will have a positive effect on our business.”

“Huckleberry impressed us with their knowledge of our industry and their sound understanding of our target audience.  Having worked with the agency in the past, I know that their credentials in the FMCG space are strong and always based in strategic consumer insight.”

This month, Huckleberry also welcomed Stephen Marovich to the role of Business Development Director.  In this newly created role, Stephen will drive the business’ growth off the back of an already successful start to 2014 which has also seen the agency win clients such as Mahercorp and Palace Cinemas.

Marovich said: “After looking closely at Huckleberry’s full service offering, meeting the team, and particularly given its existing digital pedigree coupled with award winning creative capability, jumping on board with Huckleberry was a bit of a no-brainer for me.  Huckleberry’s model offers plenty of opportunity for business development and ongoing partner engagement across online, offline and media.”

Huckleberry managing director Melissa Roberts said: “Carman’s is an iconic Aussie brand and we really relate to its entrepreneurial spirit and innovative attitude.  We look forward to developing some great media solutions for them and making a real difference in the next evolution of their business.”

“We are pleased to welcome Steve so that we can continue the great momentum we have at the moment, attracting great clients such as Carman’s to our business.”

Please login with linkedin to comment

Play School

Latest News

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!
  • Media

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!

Nine has unveiled its 2019 line-up of shows at its gala upfronts in Sydney on Wednesday night. A mix of old and a few new, probably the biggest surprise was news that the network had snared Aussie drama SeaChange – starring Sigrid Thornton and John Howard – that was last seen on the ABC in […]

Pause Fest Hits Play On Massive 2019 Line-up & Awards
  • Media

Pause Fest Hits Play On Massive 2019 Line-up & Awards

One of the industry’s biggest events is returning in 2019 with a huge speaker line-up, incredible activations and some seriously enviable networking opportunities. That’s right, Pause Fest is back, and it’s time to hit play on your ticket buying, because this is an event you cannot afford to miss. Pause Fest is boasting talent from […]

Partner Content

by pause fest

The Works Promotes Paul Swann & Tom Harber To Managing Partners
  • Advertising

The Works Promotes Paul Swann & Tom Harber To Managing Partners

The Works has promoted Paul Swann (left in photo) and Tom Harber (right) to the newly created roles of managing partners as the agency continues to build its integrated offering with RXP Group. Swann has been a creative partner at The Works for more than six years, during which time he developed work for accounts including […]

Nine Launches 9Voyager To Attract Small To Medium Advertisers
  • Media

Nine Launches 9Voyager To Attract Small To Medium Advertisers

Nine today unveiled the next stage of plans to simplify and further automate the buying of television through its unique proprietary technology 9Galaxy and launched 9Voyager, aimed at opening the TV market to more small and medium enterprise (SME) owners. 9Voyager, released at the media company’s 9Upfront event in Sydney, will allow Nine to better […]

Nine Sets Sights On Lucrative Premium Partnership Space
  • Marketing
  • Media

Nine Sets Sights On Lucrative Premium Partnership Space

Nine has showcased its premium partnership space through the strategic client solutions division, 9Powered, at its 2019 Upfront event on Wednesday evening. In unveiling its 2019 program slate, Nine highlighted how, through its schedule it delivers marketers cross-platform opportunity to align with powerful “water cooler” content and reach mass audiences at scale, delivering real, measurable […]

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport
  • Media

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport

Nine has used its upfronts to reveal its plans for Wide World of Sports for 2019. Nine’s Director of Sport, Tom Malone, used the Nine Upfront event to talk about the acquisition of tennis and the strategic rationale and power of Nine’s cross-platform suite of properties – tennis, rugby league, cricket, netball, basketball and golf. “It has been […]

Nine Reveals Its News & Current Affairs Plans For 2019
  • Media

Nine Reveals Its News & Current Affairs Plans For 2019

Nine has used Wednesday night’s Upfronts to reveal to media and advertisers its news and current affairs plans for 2019. From 5.00am, we present Nine News Early Edition with the latest in overnight breaking news from around the world. At 5.30am Today, hosted by Karl Stefanovic and Georgie Gardner. In 2019, Australia’s longest running breakfast […]

Bold Adshel Campaign Pays Off For SA Tourism Commission
  • Media

Bold Adshel Campaign Pays Off For SA Tourism Commission

South Australian Tourism Commission (SATC) has achieved outstanding results from a daring, unbranded ‘teaser’ campaign across the Adshel network. The campaign highlighted seven little-known parts of South Australia, repositioning them as hidden, luxury tourist destinations. The ‘Tell Us Where’ campaign rolled out across digital small format out-of-home Adshel sites in Sydney, Melbourne, Brisbane and Adelaide, […]

How Nike Missed The Mark On Digital
  • Marketing
  • Opinion

How Nike Missed The Mark On Digital

Nike may be the brand held up by pretty much every marketer, but as digital marketing consultant, Tam Al-Saad (pictured below), says in this guest post, when it comes to digital, the sports behemoths still needs to just “do it”… By now you should have seen or heard of the Nike “Dream Crazy” campaign. It’s the one […]

Opinion

by B&T Magazine

B&T Magazine