How To Protect Your Customer Data

How To Protect Your Customer Data
SHARE
THIS



Companies have their work cut out ensuring consumer data isn’t falling into the wrong hands. Luke Frost from Digital Data Communications explains how.

Every business, whether large or small, needs to have a customer-facing website these days, and in the 12 months to May 2014, Australians spent $15.3 billion on online retail sales, reports Australian security services company Seccom Global.

While this level of online activity is great for commerce in Australia, it also brings with it a host of problems – potentially very damaging ones. Marketing companies and web developers know that a website needs security, but many do not understand the depth of online threats that exist, and the ever-evolving complexity of attacks.

Regardless of whether a website sells directly to the public, or simply exists as a tool to host marketing information and contact details, an attack can be disastrous to business credibility and continuity. Imagine a client happily selling from the web one minute, then having to contact an entire customer base and explain that their security has been compromised. Payment details may have fallen into the hands of criminals, a foreign entity may be blackmailing the company or simply there has been a malicious attack and sales can’t continue as the online inventory is down.

Such a large target as Australia’s online business will inevitably be tempting to all manner of cyber criminals, and the sophistication of today’s hackers makes websites increasingly vulnerable. Most websites have a basic level of protection, usually in the form of a firewall at the domain of their host. However, a firewall is often a poor defence against modern attacks, leaving websites open to theft and fraud, which is severely damaging to a company’s reputation and business.

Attacks can take many forms, and are constantly evolving in size, scope and complexity. DoS or Denial of Service attacks are designed to disable a network or a network resource by consuming available resources and thus disabling legitimate user access. There are two general forms of DoS attacks: those that crash services and those that flood services so that normal business operations cannot continue.

Ransomware is the terminology used for software that infects a victim’s network, and then demands a ransom in order for hackers to unlock it. Cryptoware and Cryptolocker are two common examples of this form of attack.

Another form of cybercrime is the ‘waterhole attack’, where the attacker will gather strategic information about a business, such as trusted websites often visited by employees, then insert an exploit into the selected site. Victims will visit the compromised site and unintentionally download malware such as Remote Access Trojans, allowing the attacker access to confidential information or to take control of vulnerable systems.

Phishing, identity theft, triangulation attacks, botnets, zero-day attacks – there are many more dangers lurking in the cyber world, and Australian businesses need to be vigilant in order to stop them. A plan, a top-line defence and a strategy for reporting potential hazards to the authorities are all essential in order to preserve a stable business and customer trust.

Michael Demery, one of Australia’s leading data security experts, said: “Imagine what an attack could do to your business. Aside from leaving customers open to potential credit card and identity theft, the very fact that your resources were attacked could be very damaging to the company’s reputation. Being the source of a damaging and debilitating attack could cause endless headaches, and take a long time to recover from.”

When focusing on protecting a website it is important to recognise that all sites are different.  A business website can be as simple as a single static HTML page with no dependencies, through to complex sites utilising multiple operating systems and software applications working in synergy with each other.

A firewall working alone is simply not enough protection these days. Businesses in Australia need a security plan, some basic form of risk assessment, a strong, dedicated online security provider and a means of telling the proper authorities when an attempted attack takes place.

A Managed Security Services Provider (MSSP) can offer far greater protection to a business, as well as providing invaluable reports on where attacks are coming from. With the dangers becoming ever more sophisticated, risking business continuity by leaving things to chance simply isn’t a wise option any more.

Guard against attack…by planning ahead. Make sure you are on top of the following:

  • Educate yourself and users of the potential risks
  • Understand your responsibilities
  • Monitor and manage any potential incursions
  • Implement strong password and encryption technologies
  • Invest in Tier 1 security tools and systems to protect your site
  • Work with security focused service providers
  • Report any incursions promptly to the correct authorities

Please login with linkedin to comment

Latest News

TEG Announces Joint Venture With Chinese Ticketing Company
  • Marketing

TEG Announces Joint Venture With Chinese Ticketing Company

Australasian ticketing, live entertainment and data analytics company TEG has announced it has entered into a joint venture with Chinese counterpart YongLe. The joint venture will see TEG and YongLe launch a cloud-based ticketing and entertainment platform in China. The platform, expected to be launched in 2018, will be branded YunTek, which translates to ‘cloud […]

Streetfighter Media Launches Millennial Sampler Bag Offering For Brands
  • Marketing

Streetfighter Media Launches Millennial Sampler Bag Offering For Brands

Guerrilla marketing company Streetfighter Media has unveiled a new service designed for brands who want to engage Millennials straight after they attend a music gig.  Kicking Television is a white cotton tote bag, filled with products and goodies – and it’s given to Millennials for free. How does it work? The bags, with their unapologetic […]

Zenith Sydney MD Karen Halligan To Depart
  • Media

Zenith Sydney MD Karen Halligan To Depart

Zenith Sydney's Karen Halligan has pulled-up stumps, although that's not to infer bad light had anything to do with it.

by B&T Magazine

B&T Magazine
PR Agency Hotwire Rebrands
  • Marketing
  • Media

PR Agency Hotwire Rebrands

PR agency Hotwire has rebranded, yet sadly not to "Hot Cocks Who Rock Your Socks Off". Which would've been far cooler.

Challenger Agency VCCP Wins Creative Account For Torrens University Australia
  • Advertising

Challenger Agency VCCP Wins Creative Account For Torrens University Australia

After a competitive pitching process involving five agencies, Torrens University Australia has appointed challenger agency VCCP as its new brand strategy partner and creative agency for 2018. Acclaimed for its work on dynamic brands including ING and Compare the Market in the financial services sector, Laureate Australia CMO Anne Da Cunha said VCCP’s reputation as […]

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director
  • Advertising
  • Technology

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director

AI advertising company GumGum has announced the appointment of Sarah Baskerville as its sales director for Victoria. Baskerville joins GumGum from Ansible, where she spent two years as its Melbourne mobile director. Prior to joining Ansible, she was head of specialist sales and partnerships at News Corp Australia, and also held a number of sales […]

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland
  • Advertising
  • Campaigns

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland

McCann Queensland’s second instalment of ‘The 5th C’ campaign launched over the weekend for online diamond retailer The Diamond Concierge, which received over 47million views around the world in the first 48 hours of it being released. In this second phase of the campaign, The Diamond Concierge gave away an $85,000 diamond ring, with Gold […]

Sparro Recruits Key Account Director Following Client Wins
  • Marketing

Sparro Recruits Key Account Director Following Client Wins

Digital marketing agency Sparro has announced the appointment of Hannah Jones (pictured above) as a key account director following a spate of client wins. Jones joins Sparro’s senior team alongside founders Cameron and Morris Bryant, overseeing a portfolio of accounts that includes Webjet, Domino’s Pizza, TAFE NSW, Temple & Webster, F45 Training and Bing Lee. […]

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry
  • Media

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry

In an industry facing change, Jacqui Mooney, editor of Women’s Health believes brands such as hers will continue to be a constant. Please note: this article was contributed by Magazine Networks. The magazine industry may be seeing substantial change but Jacqui Mooney has a goal that remains firm: to create happier, healthier lives for Australian women. […]

Why Consumer Brands Are Failing Aussie Mums
  • Marketing
  • Opinion
  • Partner Content

Why Consumer Brands Are Failing Aussie Mums

Is your game chainsaws or large marlin wall-hangings? Can't seem to attract the mums? This couldn't come soon enough.

Opinion

by B&T Magazine

B&T Magazine
Network Ten Creditors Approve CBS Deal
  • Media

Network Ten Creditors Approve CBS Deal

It seems the fight for Ten between CBS and media moguls Lachlan Murdoch and Bruce Gordon may finally be over.

by B&T Magazine

B&T Magazine
MKTG Signs Exclusive Commercial Partnership With PlayersVoice
  • Marketing
  • Media

MKTG Signs Exclusive Commercial Partnership With PlayersVoice

MKTG has announced it has signed an exclusive commercial partnership with newly-launched sports storytelling site PlayersVoice.com.au – an agreement that will see the agency move into a new territory of sports marketing. The partnership between MKTG and PlayersVoice will see the business managing brand partnership opportunities for the new platform; working with clients to deliver […]