Hot topics from Aus Open week one

Hot topics from Aus Open week one
B&T Magazine
By B&T Magazine



The Australian Open has proved a social media “hit” with more than 743k mentions globally, excluding Facebook, according to a WeAreSocial analysis.

Week one proved a disappointment for Australia, with a string of local hopefuls knocked out, but the failures on the court have not stymied local social chatter with 12% of all social mentions coming from Australia.

The extreme heat which gripped Victoria during week one, which saw players face down their opponents in 40-degree plus heat, is one of the “biggest single stories” to come out of the Open, according to Brad Buzzard.

“Discussion about the heat peaked on January 16, the day tournament officials enforced the extreme heat policy,” Buzzard, senior analyst at WeAreSocial, said.

Heat tweets:

Serbian player Ana Ivanovic has emerged as one of the most discussed players globally, the social mentions driven by her upset defeat of world number one Serena Williams.

“The rest of the top players are the usual suspects – Federer, Williams, Djokovic, Sharapova and Nadal,” Buzzard said.

Top players mentioned globally:

But it’s a different story in Australia, “true to form, Australia touts its own players”.

“Aussies Bernard Tomic, Lleyton Hewitt and Casey Dellacqua all appear ahead of the Nadals and Federers of the world.

“Up-and-comer Nick Kyrgios takes the top spot, after his loss in which he showed true Aussie grit by playing through pain.”

For more of B&T’s Australian Open coverage see: ‘Nine labeled a mimic as tennis gods fail to smile on Seven’.

A snapshot of tweets about the Australian Open:




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]