Hootsuite Launches Facebook Ads And Content Library

Kiev, Ukraine - May 20, 2013 - A social media logotype collection of well-known social network brand's placed on modern computer keyboard. Include Facebook, YouTube, Twitter, Google Plus, Instagram and more other logos.
SHARE
THIS



Social media relationships platform Hootsuite, has launched Hootsuite Ads, a new tool that turns high performing Facebook content into promoted posts.

Hootsuite Ads provides a simple way to extend social impact. Social media practitioners and content marketers understand that social advertising is a powerful channel, but the ad creation and management process is difficult and time consuming. Users choose the primary business objective for each ad, and then receive automatic content and targeting suggestions from within their Hootsuite dashboard.

“Hootsuite Ads is the first advertising tool designed specifically for human beings,” says Ryan Holmes, CEO of Hootsuite. “Our vision is to make advertising so simple that anyone can create high-performing ads without training.”

Hootsuite Ads helps users:

  • Grow their business: Based on a user’s specific business objectives, Hootsuite matches organic content with a targeted Facebook audience in a measureable way.
  • Create high performing ads: Hootsuite Ads automatically scans Facebook pages to find the best organic posts to amplify.
  • Find the right audience: Automated targeting and bidding algorithms allow anyone to create highly targeted ads.
  • Simplify ad management: Users can view clear results and manage all social posts and social ads, from one easy dashboard.
  • Control ad spend: Intuitive reporting clarifies an ad’s results. Success is made visible and easily understandable with simple metrics that tie to an ad’s business goals.

Hootsuite users can now access Hootsuite Ads for free through the dashboard to create Facebook Promoted Posts.

Hootsuite has also launched its Content Library helps organisations extend their social reach by centralising pre-approved, company-branded content for Enterprise users to freely share on social media.

“Ensuring that we have standardized content is a challenging aspect of social media,” said Matt Gentile, global director of social media, Century 21 Real Estate. “Through Content Library, we will be able to provide access to professionally designed and approved assets from our agencies, directly to more than 100,000 of our affiliated brokers and agents around the globe.”

Hootsuite has also just become a CertifiedBCorporation, a new kind of company that uses the power of business to address society’s greatest challenges.

 

Please login with linkedin to comment

Latest News

Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group
  • Marketing

Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group

Marketing events group Comexposium has absorbed its New Zealand joint venture partner MTS to deliver an expanded event solutions business across the Trans-Tasman. The deal will see Ryf Quail (pictured above) return to Sydney to lead Comexposium Australian and Kiwi team, while his current MTS team remains in place as Comexposium employees. While the business […]

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding
  • Marketing

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding

Audience data provider Eyeota has announced a $15.6 million Series B capital raise to spearhead additional growth in 2018. The company was founded simultaneously in Singapore, Australia and Europe in 2010, and has remained independent and enjoyed strong growth locally, as well as launching into the US. Peter Hunter (pictured above), Eyeota’s general manager for […]

Poem Wins Four New Clients
  • Marketing

Poem Wins Four New Clients

Sydney-based PR and social agency Poem has announced it has won four new clients following another strong year of growth. The four clients are Property NSW (The Rocks and Darling Harbour), Fantastic Furniture, Ovolo Hotels and Purpose (a conference on purpose-driven business). Poem co-founder Matt Holmes said: “We’ve hit a nerve with clients who are […]

Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Domain Boss Antony Catalano Exits
  • Media

Domain Boss Antony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]