Out-of-home Campaign To Shine A Light On Missing Aussies

Out-of-home Campaign To Shine A Light On Missing Aussies
SHARE
THIS



The Outdoor Media Association (OMA) and its members have launched a national out-of-home (OOH) campaign to shine a light on the 38,000 people who go missing each year – of which, 19,000 are young people aged between 14–17 years – for National Missing Persons Week (NMPW). 

The 2017 campaign marks the ninth year that the Outdoor industry has supported NMPW in New South Wales, and the third year in partnership with the Australian Federal Police.

“We are proud of this partnership, and while ours is only a small gesture, by broadcasting critical information about missing loved ones, we are able to raise awareness with one simple goal in mind – to help bring them home,” said Charmaine Moldrich, CEO, OMA.

While the campaign officially launched today at the GABBA in Brisbane, OMA members have been running creative across traditional and digital OOH formats since 24 July, to maximise exposure and engagement. 

Over 2,000 OOH signs nationwide have been donated in an attempt to raise awareness around the issues and the impact of having a loved one who is a missing person. This year’s campaign focuses on the number of young people who are reported missing each year. Research reveals that three out of five missing persons’ cases relate to a child or person under 18 years of age. 

“Often people are cynical about the role advertising plays in society, but campaigns like NMPW show the power of advertising to do good. It raises awareness, it educates, it gives a voice to those who don’t always get heard. We are committed to using the strength of OOH to spark a conversation that drives action, because if people see something, they are likely to say something,” continued Moldrich. 

“The more people that see the faces of those missing, the more chance we have of finding them and re-uniting them with their families and friends. Police would be unable to receive this critical information or solve cases without the support and targeted Out of Home advertising provided by the OMA,” said Marina Simoncini, National Coordinator Missing Persons and Exploited Child, Australian Federal Police. 

This year the Outdoor campaign will focus on the following missing people:

  • Amelia Hausia – last seen in Downer, ACT, 17 December 1992
  • Sevak Simonian – last seen in Belrose, NSW, 20 October 2014
  • Rebecca Hayward – last seen in Alice Springs, NT, 1 January 2017
  • Chad and Melony Sutton – last seen in Inala, QLD, 23 November 1992
  • Melissa Brown – last seen in Adelaide, SA, 13 May 2000
  • Cherie Westell – last seen in Wantirna, VIC, 12 December 2000
  • Julie Cutler – last seen in Perth, WA, 20 June 1998
  • Naz Woldemichael – last seen in Hobart, TAS, 9 October 2016

In 2017 OMA members have generously donated over $944,000 in advertising space and production costs Australia-wide. Participating OMA members include: Adshel, APN Outdoor, Bishopp Outdoor Advertising, Cactus Imaging, goa, JCDecaux, oOh!media, QMS Media, Tayco Outdoor Advertising, Tonic Health Media and TorchMedia.

Please login with linkedin to comment

Cuts Multi-platform

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]