Out-of-home Campaign To Shine A Light On Missing Aussies

Out-of-home Campaign To Shine A Light On Missing Aussies
SHARE
THIS



The Outdoor Media Association (OMA) and its members have launched a national out-of-home (OOH) campaign to shine a light on the 38,000 people who go missing each year – of which, 19,000 are young people aged between 14–17 years – for National Missing Persons Week (NMPW). 

The 2017 campaign marks the ninth year that the Outdoor industry has supported NMPW in New South Wales, and the third year in partnership with the Australian Federal Police.

“We are proud of this partnership, and while ours is only a small gesture, by broadcasting critical information about missing loved ones, we are able to raise awareness with one simple goal in mind – to help bring them home,” said Charmaine Moldrich, CEO, OMA.

While the campaign officially launched today at the GABBA in Brisbane, OMA members have been running creative across traditional and digital OOH formats since 24 July, to maximise exposure and engagement. 

Over 2,000 OOH signs nationwide have been donated in an attempt to raise awareness around the issues and the impact of having a loved one who is a missing person. This year’s campaign focuses on the number of young people who are reported missing each year. Research reveals that three out of five missing persons’ cases relate to a child or person under 18 years of age. 

“Often people are cynical about the role advertising plays in society, but campaigns like NMPW show the power of advertising to do good. It raises awareness, it educates, it gives a voice to those who don’t always get heard. We are committed to using the strength of OOH to spark a conversation that drives action, because if people see something, they are likely to say something,” continued Moldrich. 

“The more people that see the faces of those missing, the more chance we have of finding them and re-uniting them with their families and friends. Police would be unable to receive this critical information or solve cases without the support and targeted Out of Home advertising provided by the OMA,” said Marina Simoncini, National Coordinator Missing Persons and Exploited Child, Australian Federal Police. 

This year the Outdoor campaign will focus on the following missing people:

  • Amelia Hausia – last seen in Downer, ACT, 17 December 1992
  • Sevak Simonian – last seen in Belrose, NSW, 20 October 2014
  • Rebecca Hayward – last seen in Alice Springs, NT, 1 January 2017
  • Chad and Melony Sutton – last seen in Inala, QLD, 23 November 1992
  • Melissa Brown – last seen in Adelaide, SA, 13 May 2000
  • Cherie Westell – last seen in Wantirna, VIC, 12 December 2000
  • Julie Cutler – last seen in Perth, WA, 20 June 1998
  • Naz Woldemichael – last seen in Hobart, TAS, 9 October 2016

In 2017 OMA members have generously donated over $944,000 in advertising space and production costs Australia-wide. Participating OMA members include: Adshel, APN Outdoor, Bishopp Outdoor Advertising, Cactus Imaging, goa, JCDecaux, oOh!media, QMS Media, Tayco Outdoor Advertising, Tonic Health Media and TorchMedia.

Please login with linkedin to comment

Cuts Multi-platform

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announce Three New PR & Event Hires
  • Marketing

Mango Melbourne Announce Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.