Aussie homemaker publication Home Beautiful has announced the launch of a first-of-its kind renovation project and cross-platform content series: House to Home Beautiful.
In partnership with boutique building and design company Thomas Archer Homes, House to Home Beautiful will showcase the real life, live challenges, financial dilemmas and design choices as one Australian couple knock down and build the family home of their dreams – literally from the ground up.
Over a period of just three months, Melbourne couple Aimee and Frank Tarulli (pictured above) will build a two-storey haven where they can comfortably raise their kids, little two-year-old Rosie and four-year-old Leo.
Aimee and Frank will front a dedicated web-series and content portfolio in which they share their renovation journey together with Home Beautiful editor-in-chief Wendy Moore, who is also a judge on Channel Seven’s House Rules.
Curated content will be produced throughout the entire renovation journey, including print, experiential, social media and new website pillar. Digital content will include Facebook Live, 360-degree camera views, time-lapse videos and e-commerce links, accompanying the video diaries and webseries.
Practical, actionable editorial will range from considering loan or refinancing options, creating realistic timelines, savvy comprimises between design and budget, to accomodating existing furnishings or selecting finishes.
All key build stages will be revealed as they happen – from demoliton of the original house, to wall plastering, stairs and kitchen installation, bathroom and kitchen fittings, flooring, brickwork, lighting and beyond.
Moore said: “It is the great Australian dream to own your own home and, even more so, one that is perfectly designed for you and your family.
“Whilst we can easily become interested in home flips – renovating over a short period of time for profit – real value is found in the emotion and genuine care in building a family home that you love and which will last for years.
“For the first time, House to Home Beautiful will showcase the incredible passion and detail required through every chapter of a real-life renovation journey with a captivating insight into the realities of creating an inspired, stylish yet relaxed Australian family home.”
Launch brand partners include LG, Blum, Austral Bricks, Hebel, Schweigen, Somfy, Phoenix Tapware, Carpet Court, Qudos and King Furniture.
At the culmination of the complete renovation, brand partners will have access to the House to Home Beautiful home for information seminars, product launches and content creation opportunities.
All campaign partners will also benefit from advanced social targeting on Facebook via an exclusive publisher partnership with Quantium, Axiom and Experian data.
In addition to extensive promotion across all Home Beautiful touch points, House to Home Beautiful will be promoted across Pacific Magazine’s stable of brands and via TVCs on House Rules.