Hitachi Partners With Designteam For A Experiential Tradeshow Concept

Hitachi Partners With Designteam For A Experiential Tradeshow Concept
SHARE
THIS



Hitachi has partnered with Designteam to deliver experiential style marketing to enhance trade show visitor experience. The partnership started with de delivery of a new tradeshow stand at Integrate, the leading AV, Education and Systems integration event in Australia.

Hitachi wanted to build a lasting brand experience where visitors could see, feel, play and taste the brand that is both informative and playful. Designteam answered this brief by creating an experiential playground rather than just an informative tradeshow stand.

The stand had zones assigned to incorporate solutions for Classrooms, Boardrooms, Retail and Large Venues. Then a quite unusual upside-down pyramid was hanging in the air towards the zones on the stand, with content flowing over different areas, using Hitachi’s projectors.

Designteam | Hitachi at Integrate 2016 – Case Study Video from Designteam on Vimeo.

Paying tribute to Hitachi’s heritage of being a Japanese organisation, Goodwill Ambassador for Japanese Cuisine, Chef Hideo Dekura, was appointed to demonstrate live sashimi cutting as well as serving of the sashimi and nigiri sushi. IPPIN sake was also served on the stand giving visitors a taste of Japanese culture which complimented the sashimi and sushi tasting.

Designteam is traditionally known for custom tradeshow stands and has recently evolved to an experiential agency, covering brand activation campaigns, events and multimedia approach next to their tradeshow activities.

Dominic Le Roy, general manager Designteam said: “Content was central to creating this holistic trade show and brand experience and our proudest innovation on this project – our ability to deliver the multimedia content on the stand, connecting them to the different products by creating an intertwining effect that flowed between the different zones and throughout the stand that made it a real show highlight.”

Darren Kerber, product manager at Hitachi added: “From supplying Designteam a basic brief, they were able to translate it into a creative interpretation of what we wanted, with fresh new design and look to what we have been used to in previous years. I would highly recommend Designteam and would definitely consider working with them again should the opportunity arise. From start to finish they were professional with their design, attention to detail, and execution. Well done Designteam!”

Please login with linkedin to comment

Designteam Hitachi

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]