Hitachi Partners With Designteam For A Experiential Tradeshow Concept

Hitachi Partners With Designteam For A Experiential Tradeshow Concept
SHARE
THIS



Hitachi has partnered with Designteam to deliver experiential style marketing to enhance trade show visitor experience. The partnership started with de delivery of a new tradeshow stand at Integrate, the leading AV, Education and Systems integration event in Australia.

Hitachi wanted to build a lasting brand experience where visitors could see, feel, play and taste the brand that is both informative and playful. Designteam answered this brief by creating an experiential playground rather than just an informative tradeshow stand.

The stand had zones assigned to incorporate solutions for Classrooms, Boardrooms, Retail and Large Venues. Then a quite unusual upside-down pyramid was hanging in the air towards the zones on the stand, with content flowing over different areas, using Hitachi’s projectors.

Designteam | Hitachi at Integrate 2016 – Case Study Video from Designteam on Vimeo.

Paying tribute to Hitachi’s heritage of being a Japanese organisation, Goodwill Ambassador for Japanese Cuisine, Chef Hideo Dekura, was appointed to demonstrate live sashimi cutting as well as serving of the sashimi and nigiri sushi. IPPIN sake was also served on the stand giving visitors a taste of Japanese culture which complimented the sashimi and sushi tasting.

Designteam is traditionally known for custom tradeshow stands and has recently evolved to an experiential agency, covering brand activation campaigns, events and multimedia approach next to their tradeshow activities.

Dominic Le Roy, general manager Designteam said: “Content was central to creating this holistic trade show and brand experience and our proudest innovation on this project – our ability to deliver the multimedia content on the stand, connecting them to the different products by creating an intertwining effect that flowed between the different zones and throughout the stand that made it a real show highlight.”

Darren Kerber, product manager at Hitachi added: “From supplying Designteam a basic brief, they were able to translate it into a creative interpretation of what we wanted, with fresh new design and look to what we have been used to in previous years. I would highly recommend Designteam and would definitely consider working with them again should the opportunity arise. From start to finish they were professional with their design, attention to detail, and execution. Well done Designteam!”

Please login with linkedin to comment

Designteam Hitachi

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]