Integrated communications agency History Will Be Kind (HWBK) has expanded its senior team, appointing Jared Woods as social media strategist and content lead.
Operating at the crossroads of public relations and social media, HWBK works with a wide range of clients across industry sectors. Woods appointment will support rapid client growth across a number of existing partnerships including ICC Sydney, Virgin Active and AMF Bowling, as well as several new client wins across the corporate and consumer space including: Snag Stand, Optus Rockcorps, Cooks River Alliance and Wollongong City Council.
Bringing a wealth of experience and talent to HWBK and its sister agencies which comprise the Deepend Group, Woods joins the business having worked across social media, digital content and marketing strategy for over 10 years. Prior to joining HWBK, Woods held the position of creative and content director for Social@Ogilvy, leading the creative offering for Ogilvy’s social and PR clients. His strategic mindset and reputation for unorthodox creative solutions have consistently delivered compelling social results for blue-chip clients including Microsoft, Telstra, L’Oreal, and American Express.
Speaking of his appointment, Woods said: “There’s something refined and exciting about the History Will Be Kind integrated model. This hybrid offering allows us to provide clients content driven communications programmesin a multi-disciplinary function for high impact results. Working in tandem with the specialist divisions that comprise the greater Deepend Group, with access to their brilliant talent, proven strategic thinking and exceptional mix of clients makes for an ecosystem of excellence across the board.”
Emma-Jane (EJ) Granleese, managing partner of HWBK, said: “Jared will be a great asset to History Will Be Kind. The scope of his experience reaches across a diverse range of industries and encompasses an exceptional mix of digital innovation, strategy and social media knowledge to strengthen our existing team and unique hybrid offering. Ourchannel-agnostic approach ensures our strategy reaches beyond the traditional lines of communications, to consistently engage a brand’s message across a multitude of platforms.”