Here Come The Habibs With Impressive Ratings Topped Only By MKR

Here Come The Habibs With Impressive Ratings Topped Only By MKR
SHARE
THIS



Here Come The Habibs has racked up over one million viewers in its first episode, pipped at the post only by My Kitchen Rules.

The show kicked off with the Habibs hitting the big time and swanning straight into their new Vaucluse mansion, met with snooty disdain from their uptight, white neighbours.

And while there were references to Cronulla Riots and terrorism (read: the missile-looking weapon the family arrives with, which turns out to be a lamp shade), the reactions have certainly turned around from the initial outcries.

Here Come The Habibs pulled an impressive 1,249,000 viewers in the city metro regions of Sydney, Melbourne, Brisbane, Adelaide and Perth, according to OzTAM. In the 16-29 demographic, the show remained in second place with 314,000 viewers in the city metro market.

Melbourne and Sydney proved the biggest fans tuning in to watch The Habibs stir up the suburbs of Vaucluse, with ratings hovering around the 400,000 mark.

Nine co-head of drama Andy Ryan told B&T he was confident that the overnight numbers would be just the beginning, saying he “had a sense of the show being big online” based on the enormous marketing strategy that targeted social media and online viewing.

“We expect to see a big audience on time shift and online through 9Now.”

But it was Seven’s My Kitchen Rules that took the cake, with 1,882,000 viewers in the five metro cities. Seven had another win in the ratings last night with Wanted airing to 1,184,000 viewers, taking out the third spot on the podium.

Ratings for the widely marketed I’m A Celebrity… Get Me Out Of Here for Tuesday night pulled an audience of 766,000 for the city metro regions, according to OzTAM.

This was despite “celeb” Shane Warne throwing some serious shade at fellow cricket star Steve Waugh in a bitch session with fellow D-listers celebrities.

Nine’s new sitcom, the first on commercial free-to-air telly in 15 years, had received mixed reviews in the lead up to its premiere episode, with Ryan saying they were “taken aback at how judgemental the Twitterati were”.

Social media, while still divided, certainly didn’t seem as nasty as some of the previous opinions voiced ahead of the show’s debut.

Even Junkee Media managed to track down a Lebanese news show vid that asked locals what they thought of the show:

But while one Twitter commenter suggested we wait until next week to see how many people will stay engaged for a second round, Ryan says it will be worth the risk.

“There’s no point launching a vanilla show,” he said. “The show is called ‘Here Come The Habibs’ not ‘Here Come The Smiths’.”

 

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]