Heineken Saturday Set To Roll Out Across Australia

Heineken Saturday Set To Roll Out Across Australia
SHARE
THIS



Following a hugely successful Sydney debut last weekend, Heineken is set to bring its iconic Heineken Saturday event to the rest of Australia, extending the partnership with Royal Croquet Club and kicking off summer in style.

The next stop for the flagship event of the world’s leading international premium beer brand will be Melbourne on 17 December, before rolling out at Perth, Adelaide and Brisbane over the first half of 2017.

Having already firmly established itself as a legendary event over two decades at The Australian Open, Heineken Saturday furthered its reputation by putting on a spectacular show at North Bondi Park in Sydney last Saturday. Enjoying the sights, sounds and hospitality were a number of Sydney influencers and socialites, including Natalie Roser, Tai Hara, Michaela Wain and Johnny Ruffo.

As the highlight of 16 days packed with entertainment at Birrarung Marr, Heineken® Saturday will aim build on its success in Melbourne and once again be the spectacle at the very heart of the Royal Croquet Club carnival. Following the Royal Croquet Club summer tour, Heineken Saturday will proceed to make its first ever appearances at Perth, Adelaide and Brisbane.

Entertainment at Heineken Saturday in Birrarung Marr, Melbourne, will be highlighted by a number of main feature performances, which will be announced on the Royal Croquet Club website, taking Heineken® Saturday through the day and into the night. The main acts will be supported throughout the day by a selection of the best local talent around.

Nada Steel, marketing manager, Heineken Lion Australia, said, “Bringing Heineken® Saturday to Sydney for the first time proved to be a big success. As part of our ongoing commitment to deliver unique world class Heineken® experiences for our 18-29 year old consumers, we are excited to extend our relationship with Royal Croquet Club and take Heineken Saturday across Australia.”

 

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?