Following a hugely successful Sydney debut last weekend, Heineken is set to bring its iconic Heineken Saturday event to the rest of Australia, extending the partnership with Royal Croquet Club and kicking off summer in style.
The next stop for the flagship event of the world’s leading international premium beer brand will be Melbourne on 17 December, before rolling out at Perth, Adelaide and Brisbane over the first half of 2017.
Having already firmly established itself as a legendary event over two decades at The Australian Open, Heineken Saturday furthered its reputation by putting on a spectacular show at North Bondi Park in Sydney last Saturday. Enjoying the sights, sounds and hospitality were a number of Sydney influencers and socialites, including Natalie Roser, Tai Hara, Michaela Wain and Johnny Ruffo.
As the highlight of 16 days packed with entertainment at Birrarung Marr, Heineken® Saturday will aim build on its success in Melbourne and once again be the spectacle at the very heart of the Royal Croquet Club carnival. Following the Royal Croquet Club summer tour, Heineken Saturday will proceed to make its first ever appearances at Perth, Adelaide and Brisbane.
Entertainment at Heineken Saturday in Birrarung Marr, Melbourne, will be highlighted by a number of main feature performances, which will be announced on the Royal Croquet Club website, taking Heineken® Saturday through the day and into the night. The main acts will be supported throughout the day by a selection of the best local talent around.
Nada Steel, marketing manager, Heineken Lion Australia, said, “Bringing Heineken® Saturday to Sydney for the first time proved to be a big success. As part of our ongoing commitment to deliver unique world class Heineken® experiences for our 18-29 year old consumers, we are excited to extend our relationship with Royal Croquet Club and take Heineken Saturday across Australia.”