Hayfever Sufferers! Publicis Mojo Has Created A “Breakthrough” Campaign For Telfast

Hayfever Sufferers! Publicis Mojo Has Created A “Breakthrough” Campaign For Telfast
SHARE
THIS



Publicis Mojo Brisbane and Sanofi Consumer Healthcare have taken a fresh look at hayfever in their latest campaign for Telfast, with work that is visually engaging to ensure cut-through in the highly competitive seasonal allergy segment.

The campaign, titled ‘Breakthrough’ is grounded in the consumer insight that long-term allergy sufferers can feel trapped by hayfever, making them frustrated, tired and irritable.

The multi-screen approach spearheads a national through-the-line campaign (Digital, TV, In-Store) and features a metaphorical representation of the five in one multi-benefit relief offered by Telfast. VFX feature heavily to create a surreal ‘trapped’ environment and as the hero runs confidently, bursting through the triggers of allergies with stunning explosions of colour.

Check out the spot here.

Credits:

Client: Ben Murphy, Patrick Haynes

Creative Director: Andy Ward

Creative: Ben Lees and Christian McKechnie

Strategic Planner: Simone Waugh

Account Service: Damien Musgrave

Agency Producer: Vicki Lee

Production Company: Cartel

Director: Gerard Lambkin

Post Production: Cutting Edge

Visual Effects Creative Director: Zenon Kohler

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]