Hayfever Sufferers! Publicis Mojo Has Created A “Breakthrough” Campaign For Telfast

Hayfever Sufferers! Publicis Mojo Has Created A “Breakthrough” Campaign For Telfast

Publicis Mojo Brisbane and Sanofi Consumer Healthcare have taken a fresh look at hayfever in their latest campaign for Telfast, with work that is visually engaging to ensure cut-through in the highly competitive seasonal allergy segment.

Richard McGowan
Posted by Richard McGowan

The campaign, titled ‘Breakthrough’ is grounded in the consumer insight that long-term allergy sufferers can feel trapped by hayfever, making them frustrated, tired and irritable.

The multi-screen approach spearheads a national through-the-line campaign (Digital, TV, In-Store) and features a metaphorical representation of the five in one multi-benefit relief offered by Telfast. VFX feature heavily to create a surreal ‘trapped’ environment and as the hero runs confidently, bursting through the triggers of allergies with stunning explosions of colour.

Check out the spot here.

Credits:

Client: Ben Murphy, Patrick Haynes

Creative Director: Andy Ward

Creative: Ben Lees and Christian McKechnie

Strategic Planner: Simone Waugh

Account Service: Damien Musgrave

Agency Producer: Vicki Lee

Production Company: Cartel

Director: Gerard Lambkin

Post Production: Cutting Edge

Visual Effects Creative Director: Zenon Kohler