Hayfever Sufferers! Publicis Mojo Has Created A “Breakthrough” Campaign For Telfast

Hayfever Sufferers! Publicis Mojo Has Created A “Breakthrough” Campaign For Telfast

Publicis Mojo Brisbane and Sanofi Consumer Healthcare have taken a fresh look at hayfever in their latest campaign for Telfast, with work that is visually engaging to ensure cut-through in the highly competitive seasonal allergy segment.

The campaign, titled ‘Breakthrough’ is grounded in the consumer insight that long-term allergy sufferers can feel trapped by hayfever, making them frustrated, tired and irritable.

The multi-screen approach spearheads a national through-the-line campaign (Digital, TV, In-Store) and features a metaphorical representation of the five in one multi-benefit relief offered by Telfast. VFX feature heavily to create a surreal ‘trapped’ environment and as the hero runs confidently, bursting through the triggers of allergies with stunning explosions of colour.

Check out the spot here.

Credits:

Client: Ben Murphy, Patrick Haynes

Creative Director: Andy Ward

Creative: Ben Lees and Christian McKechnie

Strategic Planner: Simone Waugh

Account Service: Damien Musgrave

Agency Producer: Vicki Lee

Production Company: Cartel

Director: Gerard Lambkin

Post Production: Cutting Edge

Visual Effects Creative Director: Zenon Kohler




Please login with linkedin to comment

chris crammond mother's day prank sam dickson

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]